Senior Director: Marketing

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

The Senior Director of Ski & Ride School Marketing is responsible for driving and achieving the short and long-term strategic plan and revenue for the Ski and Ride School line of business.

 

This role will be responsible for driving revenue growth by defining product strategy and marketing plans leveraging a deep, data-driven understanding of the Ski & Ride School guest across our North American destination resort portfolio, including guest segments, performance trends, and addressable markets. This leader will work cross-functionally with leaders in Resort Operations, Guest Analytics, Guest Services, Marketing and other areas of the business to effectively define, align, execute and scale strategic plans. This leader will directly manage a core team of marketers to deliver the data-driven go-to-market strategy, digital experience roadmap, commercial product strategy and ecommerce launch process, and partner closely with Resort Operations and Guest Analytics to drive innovation for future growth.

 

The ideal candidate is an experienced, high potential leader of businesses and teams, with a minimum of 10 years of revenue-driving business leadership and at least 5+ years as a leader of teams. This leader must have strong analytical business acumen, consumer-facing commercial leadership, and a track record of developing strategies that turn data and insights into compelling plans to influence guest behavior and drive material business outcomes. This leader will need to work effectively in a highly matrixed environment, building strong relationships and trust with VP and executive leaders, peers, and partners across levels.

 

Job Responsibilities:

• Understand the full Ski & Ride School P&L across the total business, regions and most material destination resorts
• Drive understanding and own the narrative around key performance drivers – in the current year and over historical time horizon
• Develop innovative strategies, products and marketing tactics to achieve the in-year and VR2030 long range plan results
• Attract, hire and develop top talent to serve the needs of the business
• Lead cross-functionally, influencing VP and Executive Committee stakeholders with data, and draw clear narratives from complex data sets
• Manage complex projects and partner with cross-functional teams to deliver results in a fast-paced, results-oriented environment
• Leverage first-party data and enhance with insights from NPS, survey results and industry reports to understand, predict and influence guest behavior
• Drive strong test & learn plans to make data-driven decisions to drive business outcomes
• Create compelling, guest-centric go-to-market plans leveraging paid, owned and earned channels and working very collaboratively with marketing teams across the enterprise
• Lead with curiosity, demonstrating ability to self-direct learning and navigate a complex business and stakeholder environment
• Prioritize work effectively across the team to deliver the highest-priority outcomes; lead with positivity and agility in a dynamic business environment
• Build, mentor and manage a team of high-performing employees

 

Job Requirements:

• 10+ years experience and proven track record owning and driving results
• 5+ years as a leader of individuals and teams; track record of developing self and others for growth
• Bachelors degree; MBA preferred
• Proven track record developi