Senior Commercial Manager

Aristocrat Interactive

Senior Commercial Manager – Content & Aggregation [UK & EU / US / CA / ROW]

Role Overview

The Senior Commercial Manager is responsible for leading and growing a portfolio of operator partnerships across regulated global markets, including a mix of strategic, high-value and regional operator accounts. The role is accountable for delivering portfolio revenue growth through structured account management, disciplined forecasting, and the execution of multi-year Strategic Account Plans aligned to regional commercial priorities.

Operating as a senior commercial partner to customers and internal stakeholders, the Senior Commercial Manager combines strategic planning with hands-on account leadership. The role requires the ability to identify scalable growth opportunities across products, markets, and partnerships while ensuring best-in-class account management standards across the portfolio.

Working closely with the wider Commercial team and cross-functional stakeholders across Product, Marketing, Compliance, Finance, and Technology, the Senior Commercial Manager plays a key role in shaping customer strategy, influencing product direction through market insight, and driving consistent commercial performance across multiple jurisdictions.

What Success Looks Like

• Consistent delivery of portfolio revenue targets through disciplined forecasting and structured pipeline management.
• Development and successful execution of multi-year Strategic Account Plans that identify clear growth levers and expansion opportunities.
• Strong commercial relationships with operator partners, with QBRs and strategic discussions driving measurable business outcomes.
• Successful negotiation and execution of pricing, commercial agreements, and partnership initiatives appropriate to the role’s level of authority.
• Identification and delivery of new revenue opportunities through upsell, cross-sell, product adoption, and new market expansion.
• High standards of account management across the portfolio, including proactive issue resolution and strong cross-functional collaboration.
• Recognised internally as a trusted commercial leader who provides actionable market and customer insight that informs regional strategy.

Key Responsibilities

Strategic Portfolio Ownership

• Own and grow a portfolio of customers which will contain a mixture of strategic and high-value operator accounts and lower value operators likely local only to one region.
• Develop, maintain and execute structured Strategic Account Plans outlining revenue targets, growth levers, competitive positioning, and execution timelines.
• Lead QBRs with customers independently and in-support of strategic accounts, providing insights, recommendations and areas of strategic focus.
• Represent Aristocrat Interactive at key industry events (G2E, ICE, SBC, etc.)

Revenue Growth & Negotiation Leadership

• Lead both simple pricing and contractual negotiations and support more senior commercial team members in more complex negotiations.
• Consistently achieve revenue targets and maintain disciplined forecasting and revenue planning.
• Drive product adoption and performance optimisation across regions.

Best in Class Account Management

• Handle and prioritise customers daily issues in conjunction with internal support functions.
• Identify and develop business opportunities with your customers by upselling and cross-selling new and existing products and features, content, marketing / promotional, and new market opportunities.
• Identify and co-ordinate training requirements and ensure educated delivery of both marketing and technical documentation.

Customer and Market Insight & Strategic Contribution

• Be both literate and curious with regards to data and run tracking, reporting, and analysis of KPIs.
• Provide customer and market intelligence to inform regional strategy.
• Influence product roadmap through aggregated portfolio insight.
• Mentor Commercial Managers and embed best in class account management standards.

Cross-Functional Collaboration

• Partner with Product, Marketing, Compliance, Finance, and Technical teams globally.
• Provide structured customer insight to inform priorities.
• Escalate commercial risks and opportunities appropriately.

Skills & Experience

Essential

• Proven experience commercial role within iGaming, Betting, or Gaming
• Experience managing complex B2B operator relationships and operating across multiple regulated markets.
• Advanced negotiation and commercial structuring capability.
• Senior stakeholder ma