Senior Product Manager, Growth

Role Title: Senior Product Manager, Growth

Compensation: 160-170k/ Annually

Role Description: As the Senior Product Manager of Growth & Demand at Tia, you'll play a pivotal role in shaping our customer acquisition and engagement strategy, focusing on optimizing key conversion points across our website, membership funnel, and optimizing user engagement throughout the membership journey, including the first 30 days, while driving sustained interaction with our services through a data-driven, growth-oriented approach. You will own both growth experiments and demand-generation initiatives, working to increase member engagement and lifetime value.

This is a high-impact role for someone who thrives in a fast-paced, dynamic environment. You’ll work cross-functionally with design, engineering, operations, marketing, and analytics teams to drive growth across all touch points in the user journey.

Qualifications: 

• 4+ years of product management experience, with a focus on growth, conversion optimization, and user engagement.
• Strong quantitative background with experience in A/B testing, data analysis, and using data to inform decision-making.
• Analytics -- proficient in use of excel / google sheets, SQL, familiarity with Amplitude, python, R, or Stata a plus
• Familiarity with Figma and other design/UX tools; ability to collaborate closely with design teams on user experience improvements.
• Demonstrated ability to work independently, making decisions with both limited and strong datasets.
• Deep understanding of user experience (UX) and customer journey optimization.

Abilities: 

• Rigorously aligns work with company-goals and business performance, with a strong aptitude for prioritization. 
• Ability to achieve results with limited resources, working independently and making smart trade-offs in fast-paced environments.
• Strong ability to prioritize initiatives that deliver the highest business impact, while managing trade-offs between short-term gains and long-term growth.
• Proven track record of success in improving conversion rates in both web and funnel environments.
• Proven ability to collaborate across teams (engineering, design, marketing, data) to drive results with or without direct authority.
• Exceptional communication skills, with the ability to influence cross-functional teams and stakeholders.
• Ability to thrive in a fast-paced, high-growth environment where prioritization, adaptability, and scrappiness are key.
• Comfort with ambiguity and evolving priorities, with the ability to pivot strategies and plans quickly as market conditions or user needs change.
• Ability to clearly articulate vision, strategy, and growth opportunities to both technical and non-technical stakeholders, ensuring alignment and buy-in across the organization.
• Strong understanding of the product management lifecycle within high-growth, consumer-centric environments, with the ability to identify growth levers at different stages.

Key Responsibilities

• New Member Growth
• Growth & Demand Strategy: Own the strategy and execution of growth experiments to improve key metrics, including website conversion rates, membership funnel conversion rates, and improve engagement through data-informed experiments and growth initiatives.
• Run Experiments: Design and manage A/B tests and other experiments that help us learn what drives the highest impact and conversion improvements.
• Conversion Funnel Optimization: Drive improvements in key conversion points, from initial web interactions to membership sign-ups, by identifying pain points and areas for optimization.
• Member Engagement & Utilization
• Member Engagement: Develop and optimize strategies to boost ongoing member engagement and interaction with Tia services, including improvements to the first 30-day journey and beyond.
• Data-Driven Experimentation: Analyze quantitative and qualitative data to inform hypotheses, run A/B tests, and iterate on strategies to optimize user experience and engagement.

Collaborate on UX & Design: Partner with designers and engineers to craft intuitive user experiences that drive engagement and conversion. Strong knowledge of Figma and UX design tools is preferred.About Us: 

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care m