Senior Product Brand Director – Consumer Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Brand Description:

At Lilly, we strive to have outstanding product launches with highly integrated C3 (consumer, HCP and Payer) go-to-market strategies. This position will be responsible for influencing, shaping, planning, and executing obesity consumer marketing strategies. Along with coaching and developing top marketing talent, the Consumer Senior Product Brand Director is responsible for collaborating across functions and leveraging customer insights to drive brand strategy and tactical execution, delivering a remarkable human experience.

Responsibilities:

The Senior Product Brand Director’s responsibilities are listed below. A Senior Product Brand Director may not perform all the tasks listed.

Brand Operations Support

• Partner Relationship Management
• Primary owner of relationship with consumer agencies (internal and external).

Channel Execution

• Responsible for consumer marketing strategy for the brand.
• Responsible for execution of the marketing plans in partnership with the team to deliver annual business plan goals.
• Responsible for measurement and reporting of performance in collaboration with analytics, media and other relevant parties, as necessary.
• Make recommendation to team on tactical trade-offs based on budget and/or data-driven metrics

Budget Management

• Accountable and owner of budget.
• Make recommendations to team on budget trade-off decisions.

Risk Management

• Responsible for understanding, implementation, and adherence to company policies, processes and external obligations, as applicable.
• Ensure team operates in compliance with Customer Information Quality (CIQ) procedures and tools.

Tactic Development

• Key Content: Accountable for the development and maintenance of the brand's Key Content document, including ensuring appropriate resources are assigned, serving as Marketing reviewer of content and ensuring maintenance requests are reviewed and addressed in a timely manner.
• New Method of Promotion: Accountable for assessing new promotional delivery methods, obtaining appropriate reviews and approvals, and completing appropriate documentation.
• Prepare, Create, Approve (PCA): Accountable for the deliverables, approving project/deliverable plans, prioritizing projects, intervening on projects suffering delays, serving as initial point of escalation, and advancing further as needed.
• Tactic Discontinuation and Retirement Management: Accountable for discontinuation plans, including participation in development and approving plans.
• Responsible for measurement plan(s)

People Management (30%)

• Develop, retain, empower and recruit top marketing talent.
• Champion and foster diversity and inclusion
• Mentor and help develop teammates across the brand team and Consumer Marketing Platform.
• Contribute to the development of insights-based strategy and marketing capabilities within and beyond the brand team.
• Handle performance and development of direct reports.
• Drive Team Lilly expectations across the team

Brand Strategy (35%)

Strategic Brand Development

• Lead strategy and execution for crucial steps to enable a successful launch while planning for 2025 and beyond.
• Lead the consumer inputs for and influence the development of the overall brand strategy and customer council plan, including business plan.
• Champion culturally competent marketing and deploy appropriately-scaled multicultural (MCM) opportunities, if applicable, in partnership with MCM Consumer Director.
• Help lead strategy for segment and strategic initiatives.
• Provide input to objectives and strategy; provide strategic inputs and brand imperatives for the media communications brief (lead by media team)and ensure alignment for ensuing media plan.

Customer Experience

• Identify and remove obstacles that prohibit us from delivering a positive customer experience or moving with agility.
• Lead the development of insight-based messages.
• Identify key insight(s) for brand in partnership with Lilly Market Research (LMR).
• Understand all customer insights and identify int