Business Development Manager, Wine and Spirits

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

At Avery Dennison, some of the great benefits we provide are:

• Health & Wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Flexible work arrangements
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and Paid holidays

Job Description

Avery Dennison is seeking a Business Development Manager to join the Marketing - Specialty Wine & Spirits team. A key aspect of this role will be working closely with label converter customers to develop and close new business, and will engage and travel to key value chain partners (end users, wineries, distilleries and designers) for the purpose of providing ecosystem insights, identifying and developing new business opportunities and value propositions utilizing a full suite of Avery Dennison solutions and products. This individual plays a lead role in the development of strategic and tactical business plans, uncovering potential investment opportunities and joint ventures that further our goal to defend and grow Avery Dennison’s Wine & Spirits business. This individual has very strong technical and business skills with extensive experience in the pressure sensitive label and Wine & Spirits industry. You will work closely with Marketing, Product Development, Sales, and Innovations teams to identify and evaluate opportunities that convert into new or incremental sales around strategic, sustainable and innovative products.

Key responsibilities:

In your role as Business Development Manager, delivering on these responsibilities is critical to success:

• Stay abreast of industry and sustainability trends through research, investigation and benchmarking
• Surface new ideas, products applications and solutions to development teams; communicate and link key value propositions, differentiators around these ideas.
• Work with Sustainability Innovation Platform teams to identify sustainable solutions
• Develop long-term business opportunities; Identify and work with prospective customers & segment partners, build new relationships with designers and quickly drive to unmet customer needs, working to identify products and processes needed to meet those needs.
• Craft customized go-to-market strategies for innovative solutions
• Benchmark other companies and opportunities around strategic adjacencies for our products and capabilities; Provide ongoing gap and competitive analysis to identify new growth opportunities and implement plans to capitalize on these opportunities.
• Identify and work with commercial teams to close new opportunities for growth. Implement and hit numbers, while continuously growing a pipeline for joint future business opportunities.
• Develop and conduct product and value proposition training for internal and external customers. Support market/product development initiatives including training, customer trials, promotional activities, trade shows.

Qualifications

• Bachelor's degree or equivalent required with a major in Marketing, Business, or a related field strongly preferred. Master’s degree preferred
• Solid understanding of the Avery Dennison pressure sensitive label portfolio a plus
• Ability to develop go-to market strategy, as well as implement activities
• Preferably 10+ years of experience in business development, sales, marketing. Experience in Wine & Spirits segments a plus.
• Ability to influence others, exhibit enthusiasm and a passion for the work; Strong influencing and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.
• Creativity, out of the norm thinking around what is possible
• Self-starter and collaborative teammate. Self-motivated with a high level of energy, ability to work with limited supervision and demonstrate business maturity in areas of decision-making and conflict resolut