About the role
<p>We’re looking for a conceptually strong, creatively hybrid Social Content Creator to join the Studio team at Code and Theory. This role is built for a modern, multi-skilled maker—someone who moves fluidly between concept, writing, art direction, and execution, and knows how each of those disciplines flex across today’s most influential platforms.</p> <p>You’re equal parts creative thinker and hands-on doer—fluent in traditional tools like Adobe Creative Suite and Figma, but just as comfortable prototyping in generative design programs like Weavy, Runway, Firefly, Midjourney, ChatGPT, Higgsfield, Veo, or whatever’s next. You understand that the best content doesn’t just look good—it performs, and you’re energized by building ideas that feel native to the platform, rooted in insight, and optimized for speed.</p> <p>You’ll help lead content-first projects across top-tier clients and internal initiatives, including branded content, social campaigns, editorial series, thought leadership, and creative storytelling formats. You’ll guide junior creatives, partner with social strategists and motion designers, and help push the boundaries of what fast, smart, social first creative can be.</p> <p><strong>WHAT YOU’LL DO</strong></p> <ul> <li>Lead the creative development of content and social-first projects—from idea through hands-on execution</li> <li>Flex across writing, art direction, visual design, and motion guidance—building ideas that live natively in feed, on screen, and in culture</li> <li>Craft platform-specific executions that respect the unique tonality, behavior, and pace of each format—Instagram, TikTok, LinkedIn, YouTube Shorts, etc</li> <li>Take short or open briefs and translate them into campaignable creative systems, modular content, or quick-fire storytelling formats</li> <li>Use generative tools and AI workflows to accelerate ideation, design, and production—Runway, Firefly, ChatGPT, Veo, Higgsfield, Weavy, and more</li> <li>Help evolve how we work—building systems, templates, and processes that blend human creativity with machine speed</li> <li>Partner with tech and motion leads to explore new content formats and innovations in short-form storytelling</li> <li>Understand what’s trending, what’s working, and what audiences respond to—bringing insights into creative work in real time</li> <li>Create content with a performance mindset—understanding platform algorithms, community behaviors, and how to build engagement</li> <li>Collaborate with social strategists and media partners to optimize creative for distribution and iteration</li> <li>Guide and mentor junior designers, editors, and writers—elevating craft and pushing experimentation</li> <li>Work closely with project managers, producers, and strategists to ensure smart, efficient w