Director Marketing - Customer Advocacy

Job Description:

Job Title: Director Marketing - Customer Advocacy

Summary

We are looking for a Director Marketing - Customer Advocacy to champion the customer's voice and spearhead initiatives that enhance customer satisfaction and loyalty. Customer stories are at the heart of any technology advancement. We are looking for someone who can spearhead a team, build strong relationship with the clients and also articulate the client story from the lens fo the client problem, solution and impact making client the hero.This role requires a strategic thinker, storytelling, someone who can simplify complex narraties and drive impact  with a proven ability to turn insights into action and drive measurable business outcomes through effective customer advocacy.

Key Responsibilities:

Strategic Leadership in Customer Advocacy: Craft and execute a comprehensive customer advocacy strategy that integrates seamlessly with our overall marketing and business objectives. Develop scalable programs that amplify positive customer feedback and transform customers into active brand Advocates

Customer Relationship Management: Develop deep relationships with key customers to encourage sustained engagement and advocacy. Create personalized engagement plans for customers, leveraging detailed customer insights to enhance their experience and satisfaction.

Cross-functional Collaboration: Work closely with Marketing, Sales, Product Development, and Customer Service teams to ensure a unified approach to customer advocacy. Influence product strategy and marketing campaigns with rich customer insights gathered through advocacy efforts.

Feedback Integration: Establish systems to gather, analyze, and act on customer feedback from multiple channels. Use this data to drive improvements in services, ensuring customer needs and expectations are central to business development.

Digital and Social Media Strategy: Utilize digital tools and social media platforms to enhance and promote the customer advocacy program. Develop content strategies that engage and expand our customer advocate community online.

Communication: Communicate the importance of customer advocacy both internally and externally. Prepare compelling presentations, reports, and marketing materials that showcase customer success stories and the impact of advocacy on our business.

Qualifications

• Bachelor’s or master’s degree in marketing, Business Administration, Communications, or related field.
• At least 8-10 years of experience in a customer advocacy, customer success, or a closely related role, preferably in the technology sector.
• Demonstrated success in developing and implementing advocacy programs.
• Ability to analyze complex datasets to extract meaningful insights. Proficient in the use of CRM software, data analytics tools, and customer feedback platforms to measure program effectiveness and ROI.
• Excellent strategic planning abilities for identifying opportunities for improvement and solving complex problems in innovative ways.
• Skilled at managing relationships with internal and external stakeholders. Able to negotiate and influence others effectively.
• Excellent written and verbal communication skills. Confident in crafting clear, persuasive communications and delivering engaging presentations.
• Comfortable with leading change and driving new initiatives within an organization. Experienced in managing resistance and ensuring buy-in from key stakeholders
• Strong leadership skills with the ability to inspire and direct a diverse team. Experience in conflict resolution, team motivation, and performance management.

NOTE: Job location can be anywhere in the USA.

If you are an applicant from the United States, Guam, or Puerto Rico

DXC Technology is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information. DXC's commitment to diversity and inclusive selection practices includes ensuring qualified long-term unemployed job seekers receive equal consideration for employment. View postings below.

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