Senior Marketing Manager

Company Description

Working at Allegis Global Solutions (AGS) is more than just a job. It’s a career. It’s a community of people who invest in your development and empower you to blaze your own trail. Each of us is here to create real, measurable impact that moves needles. We operate beyond "roles" or "jobs" to realize the opportunity to make meaningful contributions to a bigger idea. Because we believe that when you build a workforce that’s designed to harness human enterprise, you design a workforce that’s built for impact.

At AGS, we help companies all over the world transform their people into a competitive advantage. It’s not about filling seats. It’s about designing workforces to meet missions and unleash the most transformative power in business today: The power of human enterprise.

With services around the globe, we have a point of view on the future of work that enables us to be a transformative partner in the way work gets done for our clients’ organizations. Meeting clients where they are, we design a plan and guide them along a transformational journey, applying bold actions and diverse minds to solve the most complex challenges – from permanent and extended workforce management to services procurement, consulting, direct sourcing and our Universal Workforce Model™.

We also represent over 100 countries and speak dozens of languages. So as you’re building relationships and doing your job, you’ll be exposed to other cultures and advancement opportunities while expanding your knowledge of global markets and strategies.

See what it’s like to work at AGS by searching #LifeAtAGS on any social network.

Job Description

The Senior Marketing Manager is directly responsible for the strategy and execution of marketing demand generation programs that support the NA regional strategy and targets. Overarching responsibilities include identifying net new leads and accelerating existing leads through the sales and marketing funnel to achieve revenue growth goals, including customer retention.

This role is multifaceted, with key areas of responsibility including:

• Goal setting and collaborating with other teams, such as product marketing, marcomms operations, regional leadership, regional sales and regional operations.
• Developing an integrated marketing strategy and tactical go-to-market plan to drive awareness, enhance pipeline development and achieve sales targets, including extending and adapting corporate marketing, demand generation programs and customer marketing to regionally specific requirements.
• Analyzing and optimizing performance of regionally specific activity based on marketing program results, available resources and budget.
• Managing a direct team and guide or direct resources within other teams not under direct management control.

Performance measures include impact and contribution to regional-specific sales targets and the relationship development, engagement and communication responsibilities of the role.

Responsibilities

Develop Cross-Functional Teamwork and Collaboration

• Sales leadership to align and prioritize regional-level marketing programs and activities to achieve sales targets by region, segment or solution.
• Sales teams to increase local awareness and drive net new leads within the sales region.
• Product marketing teams to enhance and support messaging, brand awareness and sales enablement within the region.
• MarComms Operations for digital expertise and best practice to regionalize activities, including digital, social, web, email tactics, events and account-based marketing (ABM).
• MarComms Operations to create and execute activities and initiatives for regional efforts including content, design and digital.
• Customer operations teams to drive customer growth and retention by delivering effective cross-sell and upsell campaigns. Support customer advocacy programs through the development of local case studies and speaking opportunities.
• Sales operations and MarComms operations to understand the impact of sales and marketing technology and regionally specific activities on lead flow and opportunity conversion to achieve sales goals. 
• Channel partners to share in local go-to-market plans, programs and promotions.
• Recruitment and HR teams to build, manage and retain a high-performing regional marketing team.
• Demonstrate leadership qualities to inspire and motivate team members, provide strategic direction, guidance, mentorship, foster a culture of continuous improvement, and drive efficiencies through effective communication and team management.
• Finance and procurement teams to maintain full budgetary control and reporting.
• Legal teams to lead administrative oversight of programs by validating legal complian