Marketing Technology Sr Specialist

 

POSITION:  Marketing Technology Sr Specialist

LOCATION: Mahwah, NJ

 

Live the Exceptional With Soul.  This is the singular purpose of JLR. 

 

At the core of these experiences are the products themselves.  The JLR brands have undergone a dramatic transformation over the past years. 

 

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

 

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

 

You will help define the future of our digital marketing capabilities with an emphasis on Advertising and Marketing Technology, -  bridging the gap between the business and technology to transform the organization and build engaging and highly personalized experiences for customers. 

 

What you will be doing:

 

This role serves as an architect for shaping the JLR marketing technology.

• Evaluating, building and implementing digital marketing tools to improve media ROI and elevate the digital user experience. 
• Analyzing JLR's Ad/MarTech maturity, identifying gaps and strengths in areas like web development, CRM, data onboarding and marketing automation. 
• Researching, selecting, and implementing marketing technologies that enhance media ROI and campaign performance.  
• Strengthening data and audience strategies and ensuring data and tech pipelines are seamlessly connected 
• Leading the product roadmap and expand JLR's relationship with key technologies partners such as Adobe and Salesforce. 
• Utilizing tools like Salesforce Data Cloud to create customer segments for precise targeting and content personalization. 
• Conducting A/B testing using Adobe Target to improve the digital user journey. 
• Evaluating new identity solutions, craft first party data strategies and solutions leveraging Data Clean Rooms. 
• Exploring opportunities to leverage generative AI to enhance ad copy, landing pages, and creative assets.  
• Staying abreast of advancements in AI and machine learning
• Performing other duties as required

 

What you will need:

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent work experience
• 5+ years of experience in marketing technology or a relevant field. 
• Proven track record of evaluating, selecting, and implementing marketing technologies. <