Associate Brand Manager - Vint by Robert Mondavi

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The Associate Brand Manager will work on the iconic Robert Mondavi portfolio, supporting the newly transformed Vint by Robert Mondavi brand. A priority within the larger Constellation Wine & Spirits portfolio, this brand requires highly strategic work and flawless execution of omnichannel objectives.

Reporting to and together with the Senior Brand Manager, the Associate Brand Manager has a General Management approach and broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans across Price, Promotion, Packaging & Product. These include brand plan development and execution, ongoing actionable business analytics, omnichannel marketing, media campaigns, sponsorship and event activation, business budgeting and financial analysis, cross-functional team leadership, insights led innovation strategy and development along with supporting project management, integrated marketing communication, and retail/on premise point-of-sale development and execution. 

Responsibilities

• Supports development and implementation of the annual brand strategy and marketing plan to create consumer demand based on strong business analytics.

• Assists in the development and implementation of short- and long-term brand objectives and strategies.  Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand and business goals. 

• Leads brand business analysis efforts.  Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights. 

• Assists in the development of consumer target and positioning of brand and in the development of the brand architecture, in partnership with the Senior Brand Manager and Consumer Insights.  

• Supports development and execution of insights based strategic innovation plans to position the business for both short and long-term success, including project management of key innovation initiatives from ideation to successful launch.

• Assists in the creative development process and execution of all advertising campaigns.  

• Assists Senior Brand Manager in working with international teams to insure consistency of brand strategy and execution globally.

• Collaborates closely with creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a fashion that is exciting for consumers and trade stakeholders.

• Assists Senior Brand Manager and cross-functional team in the development of omnichannel tactical plans and initiatives.

• Assists Senior Brand Manager in building compelling sales materials.

• Leads day-to-day brand budget management, PO creation and invoice processes.  Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters. 

• Assists Senior Brand Manager in working with the Trade Marketing teams to develop national and local consumer promotion programming at retail in both on and off premise channels.

• Assists Senior Brand Manager and the Brand Experience Marketing team in the identification and development of all event marketing programming, including all national sponsorship events, charitable donations, trade related functions, etc.

• Participates in market visits and assists in Business Unit planning and review meetings, providing actionable insights and brand/portfolio innovation and programming ideas based on key learnings.

• Assists Senior Brand Manager with packaging development when applicable.

• Develops presentations for internal and external mee