Senior Strategist, Ad Product Innovation

Business Insider is seeking a highly motivated and experienced Senior Strategist, Ad Product Innovation to join our dynamic and growing Advertising team. In this crucial role, you will play a vital role in supporting the Ad Product Innovation team by leading and executing key ad product initiatives.

Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day.

Our Ad Product Innovation team fosters a collaborative, curious, inclusive, and welcoming culture.

The Role & Team:

As a Senior Strategist in Ad Product Innovation, you will be responsible for leading the cross-functional execution of key ad product initiatives within the Ad Product Innovation team's strategic vision. You will partner effectively with product, engineering, sales, marketing, and operations teams to bring these projects to fruition for Business Insider.

This role owns our Ad Products' Knowledge Base and ensures its accuracy. You will collaborate with stakeholders on initial input and champion the knowledge base's future state with stakeholder contributions. Additionally, you will work hand-in-hand with the Marketing team to ensure accurate and consistent product information and messaging across all go-to-market materials, acting as a subject matter expert for them.

This role reports directly to the Ad Product Innovation Director and is a full-time position.

Key Responsibilities: 

• Leading Cross-Functional Execution: Drive the execution of key initiatives aligned with the Ad Product Innovation Director's strategic vision. Collaborate effectively with product, engineering, sales, marketing, and operations teams to bring these projects to successful completion for Business Insider.
• Product Knowledge and Refinement: Leveraging your product expertise, you will work closely with the Director to refine existing ad features, ensuring they meet market needs and user expectations. You will also be instrumental in staying ahead of the curve by actively monitoring market trends and conducting competitor analysis. This will involve identifying emerging technologies and opportunities to ensure Business Insider's ad products remain competitive and innovative.
• Knowledge Base Management: Own our Ad Products' Knowledge Base. Ensure accuracy, collaborate with stakeholders on initial input (pricing, specs, live links, edit series, etc), and champion future state with stakeholder contributions.
• Go-to-Market (GTM) Collaboration: You will work hand-in-hand with the Marketing team to ensure the accuracy and consistency of product information and messaging across all GTM materials. You will act as a subject matter expert for the Marketing team, providing them with the necessary details to craft compelling narratives.
• Project Management and Documentation: You will excel at managing a high volume of projects, meticulously documenting each project's process for future reference and knowledge transfer within the team.
• Product FAQ Development: You will lead the effort to answer frequently asked questions (FAQs) about Business Insider's ad products. This will involve collaborating with subject-matter experts, compiling answers, and integrating them into the Airtable knowledge base.

The Ideal Candidate Has:

• Proven experience in product management or a related field, with a strong understanding of the advertising technology landscape.
• A track record of successfully leading and executing cross-functional projects.
• Excellent communication and collaboration skills, with the ability to effectively translate complex information for various audiences.
• Strong analytical skills and an eagerness to learn from data insights.
• Experience working with knowledge management tools like Airtable.
• A detail-oriented project manager with excellent documentation skills.
• A strong writer and communicator who can effectively answer complex questions in a clear and concise manner.
• A team player who thrives in a fast-paced, collaborative environment.

Salary & Benefits:

• Base salary: $100,000 - $125,000 (dependent on skills, experience, and competencies)
• Additional bonus based on goals
• Unlimited PTO, 10 paid holidays, an