Senior Product Marketing Specialist (REMOTE)

Are you seeking a role that combines your passion for music and marketing with the evolving world of record collecting? Embrace diversity, champion innovation, and help lead our team in celebrating the world of music discovery and record collecting. Are you a data driven Senior marketing specialist who likes work on the intertwining of product and marketing?  If so, Discogs is looking for you!

Location

This is a remote position. Open to candidates located in OR, WA, CA, CO, TX, IL

Compensation

Starting Base Salary Range - $85,000 - $95,000

Who We Are

Discogs is the largest crowd-sourced, community-driven database of recorded music information in the world. Every day, millions of people use the Discogs Marketplace to connect, learn about music, and buy and sell vinyl records, CDs, and cassettes. As Discogs continues to grow, we are looking for bright, dedicated, creative, and highly motivated people to help us realize our mission to serve the music fan in everyone. We are relatively small, so individual contributions can have a large impact. High value is placed on quality, critical thinking, and continuous improvement. Our teams work collaboratively but are distributed geographically and open-source tools are important to who we are and how we work. We value the experiences and skills each team member contributes to helping us serve our music community.

Who We’re Looking For

The Senior Product Marketing Specialist plays a pivotal role in collaborating with the Product organization to inform decisions related to the holistic engagement of Discogs' diverse audience, encompassing not only buying and selling but also contributing and other key interactions. By conducting thorough research, data analysis, and informed insights, this role will lead data-driven marketing campaigns that cater to the multifaceted needs of Discogs' users, working in close partnership with the Product team. As a collaborative member of the Marketing department, the Senior Product Marketing Specialist acts as a bridge between Marketing and Product, ensuring seamless alignment of strategies that resonate with Discogs' core business objectives. Your understanding of the various ways users engage with Discogs will be instrumental in shaping effective marketing strategies across the platform.

What You’ll Accomplish

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead the development and execution of go-to-market campaigns that cater to different user segments, fostering increased engagement and interaction.
• Conduct comprehensive market research and data analysis to gain insights into the diverse behaviors and preferences of Discogs' audience, including buying, selling, contributing, and other interactions.
• Collaborate closely with the Product and UX organizations to inform decisions related to user engagement and experience, utilizing external industry best-practices and internal data-driven findings.
• Manage adoption initiatives across a diverse set of collector and marketplace products.
• Utilize analytics systems to monitor and manage performance metrics, enabling early optimization and continuous improvement of marketing efforts.
• Champion a holistic understanding of Discogs' offerings and user journeys, leveraging this knowledge to drive customer segmentation, targeting, and personalized outreach.
• Act as the "voice of marketing" between Marketing and Product teams, fostering open communication, clarity, and mutual accountability in achieving shared objectives.
• Keep abreast of industry trends, competitive landscape, and user feedback to propose innovative strategies that enhance Discogs' market position and user experience.
• Collaborate with cross-functional teams within Discogs to ensure consistent messaging, brand positioning, and user experience across all touchpoints.
• Other duties as assigned.

Requirements

What You’ll Contribute

Minimum Education and Experience

• 5+ years of work experience in product marketing with go-to-market campaign responsibilities.
• BS/BA in Marketing, Marketing Analytics or related.
• Proven hands-on experience and competency using, understanding and articulating insights from data, strong fluency in Excel and/or other analytics tools such as Google Analytics, Hubspot, HotJar, Amplitude or similar. Basic SQL skills are a plus.
• Hands-on experience using and gathering data from Google Analytics or related.
• Demonstrative past experience in user feedback and research or related experience in program management, campaign execution, audience