Senior Director, Annual Giving Marketing Operations - Office of Advancement

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

The Senior Director, Annual Giving Marketing Operations leads Georgetown’s annual giving marketing enterprise focusing on building a culture of philanthropy and generating ongoing and long-term support for Georgetown. More specifically, he/she will ensure continued growth in dollars and donors by leveraging innovation and best practices in marketing, data analysis, testing, benchmarking, project management systems, messaging, and stakeholder engagement.

The Senior Director oversees the Marketing Operations team, which serves as the central point of service delivery and operations for all direct response marketing for Annual Giving for the entire university, including direct mail, email, digital/online, and phonathon. The Senior Director will serve as the strategic project lead  , and will provide budget and contract oversight/management. He/she will partner with teams and leadership across various units and departments to drive overall giving, donor acquisition, donor retention, and stewardship to foster a culture of philanthropy and generate ongoing and long-term support for Georgetown.

In addition to marketing operations leadership, the Senior Director acts as a thought partner with Annual Giving, Advancement, and university leadership to develop and lead strategies for leadership annual giving (at the $5K-$25K level) to build and maintain a strong major gifts pipeline, robust stewardship and loyal donor programs, and innovative, ad hoc, and/or ongoing special projects that drive increased giving. 

Finally, the Senior Director works with Advancement colleagues and university leadership to build and integrate marketing plans, assess direct marketing results, and provide recommendations for future projects. 

Desired Skills and Attributes:

• Desire to contribute to and participate in the mission of Georgetown University

• First-hand experience engaging constituents and donors through strategic marketing and communications

• A proven ability to think strategically, build plans, and implement plans as outlined

• Professional and collegial demeanor and ability to exercise diplomacy

• Ability to lead by example and through instruction

• A track record of high achievement and meeting or exceeding goals

• Ability to think creatively and innovatively

• Excellent verbal and written communication skills

• Experience and comfort working with complex metrics and analysis

• Strong computer skills, including Microsoft applications (particularly Excel, Word, and PowerPoint)

Work Interactions

The Senior Director oversees the Marketing Operations team, which serves as the central point of service delivery and operations for all direct response marketing for Annual Giving for the entire university, including direct mail, email, digital/online, and phone-a-thon. This position reports to the Assistant Vice President of Annual Giving. 

Requirements

• Bachelor’s degree required

• 7-10 years of professional experience in marketing, annual giving, and/or fundraising, preferably in a higher education or non-profit environment

Work Mode Designation

This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.  Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

Pay Range:

The