Manager, JBL Global Brand Management

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

The Manager, JBL Brand Management can be located in US or Amsterdam and is a key role responsible for driving the strategic development and consistent execution of JBL’s brand purpose and identity on a global scale. This position requires a seasoned brand manager with a proven track record of success in building and managing global brands. The ideal candidate will possess a strong understanding of consumer behavior, marketing trends, and creative development, with the ability to lead complex projects and offer strategic guidance across a wide range of creative executions.

What You Will Do

• Develop and implement comprehensive brand growth strategies that align with JBL's overall business objectives and drive brand growth.
• Be on the front line of JBL brand governance: developing, leading, and formalizing key brand approval and management processes.
• Champion the JBL brand internally and externally, fostering a strong brand culture within the organization.
• Collaborate on the development and execution of rigorous, ongoing training to ensure agency personnel and HARMAN employees deeply understand the JBL brand.
• Support the training and development of regional “brand champions,” ensuring they have the skills to express the JBL brand in culturally relevant ways around the world. Collaborate with regional brand champions and marketing teams on key brand initiatives, providing clear direction and feedback to internal and external creative teams to ensure brand consistency and impactful messaging.
• Develop clear processes and timelines for brand team input and approvals of regional marketing initiatives, and manage on an ongoing basis. Provide guidance and expertise on a wide range of creative assets and marketing materials, upholding brand standards across all executions.
• Support the development of global advertising campaign assets, and ensure regional executions reflect the original consumer insight and JBL brand across various channels, including digital, social media, advertising, events, and partnerships.  
• Oversee the global JBL YouTube channel, implementing a consistent approach to organizing assets and supporting development of a global content strategy.
• Oversee brand team’s Viva Engage channel to share best practices and recognize excellent work from JBL marketers around the world.
• Manage project budgets and timelines, ensuring projects are delivered on time and within budget. Oversee the entire JBL brand team’s budget tracking in the Allocadia budget management system, accurately forecasting and reconciling expenses on a monthly basis.
• Partner with global insights team on market research and competitive analysis to identify opportunities and inform brand strategy.
• Monitor brand performance and track key metrics to measure the effectiveness of brand initiatives.
• Collaborate cross-functionally with various teams, including product development, sales, and regional marketing, to ensure alignment on brand strategy and execution.
• Lead projects with significant risk and complexity, developing the strategy for project execution and mitigating potential challenges.

What You Need to Be Successful

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management for a recognized global brand.  
• Proven ability to develop and execute successful brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, marketing trends, and creative development.
• Excellent project management skills, with the ability to manage complex projects and meet deadlines.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Paramount are superior communication skills; a deep understanding of the business and consu