Senior Manager, Global Community

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, Tiny Tina Wonderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

An engaged champion for our Live Service Games community, zeroed on creating lasting engagement with our fan communities. We are looking to consistently build engaged player audiences and productive feedback loops. We’re looking for a passionate community builder who loves unearthing the truths of our title fans and what makes them tick, and ultimately, what drives them to engage daily. 2K takes a data driven approach to establishing relationships with active communities and seeks to build new relationships through creative resourcefulness and dialogue.

We are looking for a Senior Manager of Community Marketing to lead strategy for our live service games.. This role will be responsible for developing and executing the Global Community strategy, working closely with our Social and Creator + Influencer teams to best communicate marketing beats to our community. You will be tasked to assess activities on current community platforms, build outreach strategies and deliver best-in-class, innovative ways for 2K to authentically connect with our player communities. 

Sitting at the convergence of owned social, UGC and creator and influencer relations, community is a pivotal amplification and communication tool for 2K. This role will help to monitor and report feedback from existing communities, build bridges with developers and studio partners for planning and community engagement and serve as a direct connection to our fans and consumers. 

You will have discerning taste in content and know what quality content is. Your expertise identifies what performs within each title community. Expertise in building and expanding communities on Twitch, Discord, Reddit, Steam and YouTube, is a must. This is a critical and multifaceted role within the Digital Community Team, requiring high levels of cross-functional collaboration and constant communication across multiple partners such as Marketing, Social, PR, Influencer + Creator, Studio, Brand Partnerships and Live Services.

What You Will Do

Define, strategize and execute Global Community marketing strategies for 2K’s Core portfolio of games. This includes analyzing current Community platforms, opportunities for growth against campaign marketing beats and bolstering engagement on our owned channels, as well as identifying micro-community platform opportunities. You will look at effective ways to balance global brand objectives with local territory considerations, helping build regionally and Globally relevant ways to approach Community outreach.

• Participate in title marketing brainstorms, bringing a strong Community viewpoint to planning.
• Manage and execute day-to-day global Community activities and channel engagement, working with internal cross-functional teams, development teams, and external agencies as needed.
• Partner proactively with the Global Marketing + Digital Community Marketing teams to build out a long-term strategy. 
• Coordinate content production and live-streaming promotional opportunities with Social + Creator / Influencer teams.
• Manage player testing groups and maintain workflow and feedback with internal teams and developers.
• Monitor and analyze Community conversations and feedback; develop reporting structure.
• Proactively recom