Sr. MarTech CX Email Tech Lead

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.  

Do you thrive at the intersection of marketing and technology? 

We are looking for an experienced and passionate Sr. Manager, MarTech Channel Experiences (CX) Email Tech Lead to join our team. In this role, you will be part of an enthusiastic team that manages the LinkedIn’s MarTech stack being used by LinkedIn marketing and communication teams around the world.

As part of the MarTech Channel Experiences team, you will play a critical role in supporting and evolving our email platforms and capabilities that drive demand and engagement for all LinkedIn business lines.

LinkedIn thrives through our commitment to a culture of inclusion, belonging and authenticity. We recognize the value of diverse perspectives in our teams and culture. We champion workspaces and professional environments where everyone’s voice is heard, where all backgrounds are respected, celebrated and where you can be 100% you every day.

Responsibilities:

• Manage marketing’s email tech processes and platforms (provisioning, utilization, upgrades, troubleshooting)
• Manage vendor relationships for email tech
• Develop and activate email technology roadmap that consider both tactical and strategic direction, as well as factor in cost, user experience, and security.
• Develop product management guidelines for all net new integration or product enhancement builds.
• Monitor, test and improve performance across multiple processes and email platforms; provide actionable recommendations to maximize ROI.
• Proactively research new vendors, technologies, and industry best practices that will inform our long-term email technology strategy.
• Optimize processes and workflows to achieve higher productivity, cost-effectiveness, and overall employee productivity. 
• Design and deliver new capabilities and enhanced processes, built to increase campaign performance across critical stages of the funnel (e.g. targeting, personalization, testing, sales lead handoff)
• Improve our engineering and business operations operational efficiency by merging core pieces of our tech stack under fewer partners and protocols, and introducing new products to unlock efficiency and automation. 
• Partner across Operations, Engineering, Product, Data Science, Marketing, and other partner teams to define requirements, drive adoption, lead user acceptance testing, and address business and system issues.

Qualifications

Basic Qualifications:

• 5+ years of experience in a marketing operations role.
• Bachelor's degree or equivalent working experience.
• Experience working with engineering and product development 

Preferred Qualifications:

• Experience with marketing email technologies (e.g. Oracle Responsys, Adobe Journey Optimizer, Stensul, Litmus) 
• Deep knowledge and passion for email marketing
• Working knowledge and passion for marketing technology.
• Vendor and professional service agency management experience
• Experience with HTML, CSS, JSON (SQL preferred)
• Strong leadership skills and creative thinking to develop innovative solutions for top business challenges
• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
• Ability to inspire, manage, and lead cross-functional teams across operations, data science, engineering and marketing teams
• Ability to identify & influence process improvements
• Proven ability to break down and diagnose issues, then identify and rapidly deploy fixes.
• Strong diagnostic and analytical skills.
• Strong verbal and communication skills. 

Suggested Skills: 

• Marketing operations
• Program Management
• Stakeholder Management
• Email Marketing

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