Digital Marketing Ad Operations Co-op
New BalanceAbout the role
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The North America Performance Marketing team is dedicated to using digital media platforms to reach consumers with relevant messages that drive business results. As part of the Performance Marketing Operations function, the co-op will contribute to managing the platforms and processes that enable our digital marketing campaigns. This role offers a unique opportunity to gain hands-on experience with leading digital marketing platforms (Google, Meta, TikTok, Snapchat, Pinterest, Etc….) and learn about critical workstreams that transform creative concepts into real-world advertising.
MAJOR ACCOUNTABILITIES:
Support the Performance Marketing teams with a variety of digital advertising operational workstreams across key channels (Paid Search, Paid Social, and Digital).
Learn and support the campaign trafficking process.
Learn and assist with creative asset management (asset planning, timeline management, specification management, coordinating feedback and revisions, and more).
Support the campaign budget reporting process for Paid Search.
Coordinate ad copy approval process to update existing campaigns and create new campaigns.
Support the execution of French and Spanish language campaigns across all channels.
REQUIREMENTS FOR SUCCESS:
Candidate must have superb attention to detail and ability to manage multiple projects simultaneously.
Candidate must have strong organization and communication skills.
An energetic, positive attitude, and experience working in a team environment.
Curiosity to explore new approaches to solving current opportunities and problem areas.
Effective problem-solving abilities, especially in cross-functional environments.
Familiarity and understanding of digital media landscape (Google, Meta, Pinterest, Snapchat, and TikTok).
Basic knowledge of Microsoft Office Suite (Outlook, Teams, Excel, PowerPoint, Word) is necessary.
Basic understanding of Asana (or similar project management tool) is beneficial but not required.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while mainta
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