Marketing Communications Specialist

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Job Title:

Marketing Communications Specialist

Department:

Veterinary Medical Center | Operations

The Ohio State University’s Veterinary Medical Center (VMC) is seeking a strategic, creative, and versatile Marketing Communications Specialist to join our Marketing and Business Development team. Reporting to the Associate Director of Marketing & Business Development, this role is essential in strengthening the VMC brand, expanding its referral base, and developing integrated marketing campaigns that elevate visibility with external audiences.  

The ideal candidate is a compelling storyteller and relationship builder with strong production skills across digital and traditional platforms. We are looking for a tech-enabled, AI-aware, and future-ready professional who can balance creative execution with strategic, analytical thinking. 

Key Responsibilities  

• Strategic Planning: Partner with the Associate Director to develop and implement a cohesive VMC marketing and messaging strategy.  

• Referral Growth: Support the growth of the veterinarian referral base through targeted outreach, relationship-building initiatives, and the end-to-end management of Continuing Education (CE) events (coordination, promotion, and certification).  

• Content & Campaign Execution: Plan and execute multimedia marketing materials across digital, print, and social media platforms.  

• Stakeholder Collaboration: Work closely with VMC leadership, clinical faculty, the College of Veterinary Medicine (CVM) communications team, and external agency partners to align messaging.  

• Data Storytelling: Use analytics tools to measure campaign performance, extract actionable insights, and communicate results to stakeholders.  

• Innovation: Foster a culture of experimentation to ensure the VMC remains a leader in a competitive healthcare environment.  

 

MINIMUM QUALIFICATIONS AND EDUCATION 

• Education: Bachelor’s degree or an equivalent combination of education and experience.  

• Experience: 4 years of hands-on experience in marketing and business development required.  

• Proven track record of growing a customer base within a service industry.  

• Exceptional written and verbal communication skills, with the ability to translate complex clinical information into clear, engaging content.  

• Strong organizational skills with the ability to manage multiple high-priority projects simultaneously.  

• Technological fluency and comfort