Creative Director, Campaign & Corporate

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Creative Director, Corporate & Campaigns 

What You’ll Do  

Abbott is seeking a creative and strategic leader to join our internal, multi-disciplinary team of creatives. Across design, copywriting, photography, video, experiential, social and interactive disciplines, this team stewards the visual brand and focuses on creating meaningful engagements between our brand and customers, healthcare partners, and investors. We are a growing internal team that supports a variety of marketing initiatives as well serves as a partner to outside agencies, production companies and creatives.  

 

The Creative Director, Corporate & Campaign will report to the Sr Director, Creative & Brand Expression, and will be responsible for leading all aspects of 360 campaign program design, including video, digital, social, experiential and print. You will be responsible for concepting and executing creative for 360 campaigns, from collaborative ideation to design development to final execution. Candidate must be a highly creative individual with extremely strong executional skills, is comfortable taking design projects from creative brief  to completion, and be able to  provide new ideas and creativity while working closely within the brand’s aesthetics and guidelines. Should know how to work with cross-disciplinary teams to concept and create.  

 

Our ideal candidate will have developed highly creative campaigns and content for consumer brands and will have demonstrated the ability to think big and implement innovative ideas in ways that create significant impact and foster brand love. They will have a deep understanding of the capabilities of attention-grabbing campaigns, thumb-stopping social media, and engaging experiential activations. Candidates must demonstrate a strong track record of developing and managing team(s) of creatives, partnering closely with cross-functional partners, and overseeing all aspects of the creative process from start to finish. Candidates must be comfortable guiding a team through the process of translating research, company goals, and high-level strategic direction into inspiring and successful creative solutions.  

 

Your goal is to help take the Abbott brand and push it forward. You will build a challenging, enriching, authentic, and fun environment for a team of talented creatives.  

 

Responsibilities 

• Develop innovative 360 concepts across video, digital, social and print in line with campaign needs. 

• Foster and develop junior members of the team—be a mentor and lead by example. 

• Responsible for creative concepts, pre-production shoot briefs, on set art direction, and execution of all assets. 

• Participate in creative briefings, and partner closely with marketing to understand 360 campaign needs. 

• Ensure the level of excellence in all creative work designed and executed. This includes concept, design, photographic art direction, supervision of retouching, supervision of production, a