Director, Brand Management & Marketing

ABOUT US:

Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin’s vitality for the future.

ABOUT THE ROLE:

The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities.

KEY RESPONSIBILITIES 

Brand Management 

• Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development.
• Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
• Support development of marketing calendar and program classifications (Budget Planning)
• Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks.
• Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth.
• Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process.
• Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.

Brand Storytelling - 360 Campaign & Activation Management 

• Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives 
• Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication 
• Lead and oversee the development of strategic Go-To-Market drivers within the context 
• Lead and oversee the end to end go-to-market campaign process, planning & communication  
• Oversee recaps & launch post-mortems 
• Work with Copywriters to reflect the brand voice

End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio 

• Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
• Oversee the development of key new product development building blocks (e.g. insights, SOP)
• Lead and oversee new product messaging, claims development + educational support
• Identify white space opportunities 

Retailer + Promotional Support

• Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
• Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches
• Support promotional marketing activities (kits & sets, merchandise strategy)

Day-to-Day Business Management

• Prepare and support presentations for management meetings
• Own budget management for key marketing spend buckets
• Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
• Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
• Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

Requirements

• 7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand.
• Proven experience developing brand strategy and integrated 360° marketing plans that drive brand equity, consumer engagement, and commercial growth.
• Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and opt