Director, Analyst Relations

About the Opportunity

Two day in office requirement at our San Francisco office

Contentful is looking for a Director of Analyst Relations to join our Product Marketing team. Reporting directly to the VP of Product Marketing, you’ll be the primary liaison between Contentful and highly influential industry analysts who cover content management and digital experience platforms, digital commerce and content marketing.

In this mission-critical role, you’ll work cross-functionally with product marketers, product managers, corporate marketing, and PR to refine messages and determine the best AR strategies to support specific news and milestones. You’ll coordinate and lead regular analyst briefings, inquiries, and advisory sessions, ensuring analysts are well-informed about the company's products, strategy, and differentiators.

The Director of Analyst Relations is highly visible within the company, including regular interactions with C-suite executives. Your well-informed perspective on analysts’ opinions will be frequently sought out by leadership and product managers alike, and you’ll be expected to shape outcomes by recommending how, when, and with whom we engage, as well as managing the schedule and helping craft deliverables in preparation for engagements. You’ll partner with, also help coach, Contentful executives and other spokespeople throughout the analyst interaction and briefing process.

What to expect?

• Gather, analyze, and share insights from analyst interactions to inform the company’s product roadmap, marketing strategies, and competitive positioning.
• Ensure the company is effectively positioned in key analyst reports, such as Gartner Magic Quadrants and Forrester Waves, by managing submissions and fostering strong relationships with relevant analysts.
• Project manage cross-functional, ad hoc teams on tight timelines to produce high-quality submissions for analyst evaluations.
• Develop and execute an analyst relations strategy aligned with overall business goals, ensuring alignment with the marketing, product, and executive teams.
• Communicate analyst feedback to internal stakeholders, ensuring the organization is aligned with industry trends, competitive insights, and analyst perspectives.
• Create and maintain materials for analyst interactions, including presentations, briefing documents, and product updates, with collaboration and input from product marketing.
• Coordinate with content and field marketing to identify and incorporate relevant analyst publications into campaigns.
• Coordinate and represent the company at industry events, analyst summits, and conferences to enhance the company's presence and build analyst relationships, including occasional travel.
• Support participation in industry benchmarking and awards processes, where applicable.

What you need to be successful?

• Deep understanding of content management systems, digital experience platforms, Artificial Intelligence, personalization engines and related industry trends.
• Familiarity with commerce, content marketing, marketing automation and associated digital technologies.
• 7-10+ years of experience in analyst relations ideally within SaaS, content management, or enterprise software.
• Experience significantly improving a company’s position in a key analyst vendor report is a plus.
• Established relationships with influential analysts covering content management, DXP, personalization, and related markets are highly preferred.
• Strong communication and presentation skills, with the ability to translate technical concepts into compelling, easy-to-understand narratives.
• Strategic thinker with the ability to connect analyst relations with broader marketing and business objectives.
• Proven organizational and project management skills to handle multiple projects, deadlines, and priorities.
  

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal