Brand Design Lead

Brand Design Lead

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Director, Global Brand Design SC

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Brand Design Lead is responsible for oversight and direction of all key Brand Design activities for a given brand or brands, including conceptualizing, designing, and delivering Brand World assets, guidance, and systems across Kenvue’s Self Care portfolio.

This role partners closely with Design Leads, Marketing, Innovation, R&D, Design CoE, External Agency Partners, and Operations to translate brand and innovation briefs into compelling, best-in-class Brand Design asset execution and guidance across a range of touchpoints, from Key Visuals to PDPs.

A strategic and creative leader, the Brand Design Lead, Digestive Health oversees multiple projects across brands and categories within the Self Care NA segment, guiding teams through accelerated timelines and evolving priorities while maintaining high design standards, cost discipline, and sustainability goals.

Key Responsibilities

Brand Design Leadership

• Lead the brand design strategy, Brand World systems and guidelines, driving executional excellence for the assigned Brand(s).

• Lead the development of new product innovation design language across packaging, structure and other touchpoints.

• Elevate the brand by driving consistency, clarity, and craft across all brand expressions.

• Translate brand and business strategies into design strategy and objectives, identifying fit-for-purpose internal and external design resources, and directing effective and compelling brand executions.

• Act as strategic design lead and primary Design contact for the Brand(s), liaising and acting as a 'conductor' between internal functions, agencies, vendors, and freelancers.

Governance, Guidelines & Standards

• Build and maintain Brand Guidelines and Executional Guidance standards to ensure consistency and meaningful impact across all brand touchpoints.

• Employ a human-centered approach to maintaining the brand, incorporating learnings and modifying guidance as needed based on performance and data. 

Cross-functional Collaboration

• Collaborate with the Brand Lead on Design project prioritization and resource alignment.

• Build alignment across multiple senior stakeholders and manage project processes and outcomes towards design solutions that meet business needs and objectives.

• Work closely with cross-functional partners including R&D, CBI, Category Management, HCP, and Commercial to ensure efficiency, quality, and consistency.

• Partner with CBI, R&D, regulatory, and Marketing teams to ensure cohesive execution across markets.

• Closely coordinate with Design CoE to ensure consistency and optimization of processes, systems, and tools.

Project & Workflow Leadership

• Co-create a best-in-class design brief with Marketing partners.

• Collaborate with the designated Design Project Manager to ensure projects and deliverables are delivered effectively.

• Manage multiple, complex projects simultaneously.

• Maintain an active pulse on industry and creative trends and integrate them into workstreams.

Creative Direction & Partner Management

• Identify a