Senior Brand Manager Consumer & Shopper Experience

Do you have a challenger mindset, full of ideas, and endlessly curious? Do you get excited about building unforgettable brand experiences and shaping the way consumers and shoppers connect with iconic brands? 

If so, this is your chance to join Kellanova as a Senior Brand Manager on the Cheez-It Consumer & Shopper Experience team, where you’ll play a key role in taking one of the world’s most loved snack brands to the next level. This is a 12-month fixed-term contract based in our EUHQ in Dublin 

 

  

A Taste of What You’ll be Doing 

 

• Shape the Strategy: Support the Cheez-It Marketing Lead in evolving our winning Cheez-It Masterplan. This includes crafting equity-building advertising, identifying territories to drive brand penetration and creating launch plans to further expand in new markets. 

• Lead the Experience: Bring the Cheez-It brand to life through unforgettable consumer and shopper experiences. Whether it’s developing disruptive campaigns, unmissable consumer promotions or building exciting partnerships and collaborations for the brand, you’ll ensure that the Cheez-It Masterplan delivers against key category drivers and is executed with creativity and impact across the full marketing funnel. 

• Collaborate to Win: Work cross-functionally with Design, Production, Insight&Strategy, and Agency partners, while also partnering closely with local marketing activation teams, to ensure flawless execution across markets. 

• Champion the Consumer & Shopper: Use insights to fuel creativity and guide the development of compelling content, campaigns, and toolkits that are best in class. 

• Create & Deploy Toolkits: Build best-in-class consumer and shopper toolkits and assets that empower our markets to activate with consistency, creativity, and excellence. 

• Measure What Matters: Track performance, learn fast, and continuously optimize to make every campaign better than the last. 

 

  

 We’re Looking For Someone With 

  

• A proven track record of building brands and delivering integrated full funnel campaigns. You understand consumers, shoppers, media, and retail—and how to connect the dots. 

• Strategic & creative thinking, you can zoom out to see the big picture and zoom in to execute the details. You bring ideas to life with clarity and impact. 

• A collaborative spirit, you’re a team player who thrives in cross-functional teams and knows how to bring people together to make things happen. 

• Curiosity & courage, you ask questions, challenge the status quo, and push boundaries to find better ways to win. 

• A data-driven mindset, comfortable with numbers and insights, and you use them to guide decisions and tell compelling stories. 

 

What’s Next 

 

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. 

  

Need assistance throughout the application or hiring process? Email European.recruitment@kellanova.com 

 

Get to Know Us 

 

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. 

  

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in t