Sr. Product Strategy Manager

At Tactacam, we are a rapidly growing and market-leading outdoor products and technology company. With over 600,000+ active customers worldwide and an expanding product line, we offer exciting opportunities for career growth and personal development. Join us at Tactacam, where innovation, adventure, and limitless possibilities await! 

Job Overview: 

We are seeking a bold and thoughtful Sr. Product Strategy Manager to drive the next wave of innovation across our product ecosystem. This role sits at the intersection of user insight, product vision, brand alignment, and execution. You’ll be responsible for shaping and translating high-level strategy into impactful products and experiences—from early research and ideation through MVP launch and beyond. 

This is a unique opportunity for a systems thinker and strategic doer who thrives in early-stage, cross-functional environments and is passionate about building connected, human-centered products that express a clear and consistent brand voice. 

Responsibilities: 

Strategy & Vision 

● Define and own a clear, compelling product and brand vision aligned with business objectives and brand values. 

● Build and maintain a strategic roadmap across app, physical product, and ecosystem experiences. 

● Define value proposition, ROI, and cost/investment expectations. 

Early-Stage Exploration 

● Lead early-stage research and discovery efforts to uncover customer needs, pain points, and behavioral insights. 

● Define and refine customer personas to guide product direction and design decisions. 

Product Ideation & MVP Definition 

● Translate insights and vision into actionable product concepts and MVP plans. 

● Collaborate with design and engineering to bring innovative, user-centric ideas to life

Requirements & Roadmap 

● Define detailed product requirements and success criteria, balancing user value, feasibility, and business impact. 

● Write Product Requirements Documents (PRD), Firmware/User Stories (FRD), and Marketing Requirements Documents (MRD). 

● Prioritize roadmap initiatives and manage trade-offs across short- and long-term goals. ● Clearly communicate roadmap priorities across teams and leadership. 

Industrial Design, App Design & Brand Alignment 

● Collaborate with Industrial Design, UX, UI, and Brand teams to ensure product touchpoints express a consistent, compelling brand identity. 

● Advocate for aesthetics, form, and usability as core drivers of product differentiation.

● Contribute to early-stage app wireframes and layouts for new products, apps, and features. 

Executive Stakeholder Communication 

● Build and deliver business cases, pitch decks, and prioritization proposals to executive leadership. 

● Clearly articulate customer problems/pain points, solutions, market size, competition, business model, and execution plan. 

● Provide regular updates on roadmap progress, market feedback, and product financial performance. 

Cross-Functional Leadership 

● Align stakeholders across Product, Design, Engineering, Marketing, Sales, and Executive teams. 

● Build consensus and communicate the “why” behind product decisions to ensure organizational buy-in and clarity. 

Go-to-Market & Launch Readiness 

● Partner with GTM teams to prepare product positioning, messaging, and launch strategies. 

● Support pre-launch validation and post-launch feedback loops.

● Manage Beta Testing and Customer Support escalations. 

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