Marketing Specialist

The Digital Marketing Specialist will be responsible for developing, executing, and optimizing targeted patient and prospect communication programs to support Atlantic Health’s Consumer Experience (CX) objectives. This role reports into the Director, Digital Marketing and will play an integral role in driving consumer experience, patient communication, personalization and consumer journey mapping to drive patient acquisition, engagement, satisfaction and retention.

 

Responsibilities

• Partner with Technology, Operations and Digital Consumer Experience teams to develop and deploy patient communications via MyChart (the Atlantic Health patient portal), SMS, direct mail and automated outbound phone calls
• Develop and optimize pre- and post-appointment communication journeys, including appointment reminders and confirmations, billing notifications, patient education and procedure preparation, messages from care teams, treatment adherence prompts, operational announcements, and more
• Monitor and analyze response rates and program performance, identify trends, and extract actionable insights
• Support the development of dashboards and reporting 
• Design and execute testing plans and make optimization recommendations based on test results 
• Leverage marketing communication and automation platforms, streamline the marketing technology stack, and support a 360-degree view of the patient consumer
• Drive audience segmentation and targeting, communication preference and consent management, and maintain audience file hygiene and opt-in, opt-out and suppression lists
• Track expenses against the marketing budget
• Support automation and personalization capabilities development
• Manage relationships with internal and external technology partners
• Support copywriting, editing and template design
• Develop and manage production schedules
• Complete additional responsibilities and/or duties as assigned

• Bachelor’s degree in Marketing, Business, or related field or an equivalent of work history and education
• 3-5 years of experience preferred in marketing communication development, execution, and optimization
• 1-2 years of hands-on experience in SMS marketing, in-app messaging or direct mail
• Experience producing response reporting and analyzing program results
• Exceptional project management, collaboration, and communication skills
• Ability to explain complex data in a clear, concise manner, both visually and verbally
• Deadline-oriented and comfortable handling multiple initiatives simultaneously
• Healthcare experience and familiarity with data privacy regulations (e.g. HIPAA, TCPA) strongly preferred

 

This is a hybrid position with the flexibility to work from home 2-3 days each week. 

At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:

• Morristown Medical Center, Morristown, NJ
• Overlook Medical Center, Summit, NJ
• Newton Medical Center, Newton, NJ
• Chilton Medical Center, Pompton Plains, NJ
• Hackettstown Medical Center, Hackettstown, NJ
• Goryeb Children's Hospital, Morristown, NJ
• CentraState Healthcare System, Freehold, NJ
• Atlantic Home Care and Hospice
• Atlantic Mobile Health
• Atlantic Rehabilitation

We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.

We have received awards and recognition for  the services we have provided to our patients, team members and communities. Below are just a few of our accolades:

• 100 Best Companies to Work For ® and FORTUNE® magazine for 15 years 
• Best Places to Work in Healthcare - Modern Healthcare
• 150 Top Places to work in Healthcare - Becker's Healthcare
• 100 Accountable Care Organizations to Know - Becker's Hospital Review
• Best Employers for Workers over 50 - AARP
• Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
• One of the 100 Best Workplaces for “Millennials” Great Place to Work® and FORTUNE® magazine
• One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
• Offic