We anticipate the application window for this opening will close on - 18 Jul 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Careers that Change Lives

Medtronic Neuromodulation is looking for a skilled Principal Multichannel & Digital Marketing Specialist to activate and optimize campaigns across digital and offline channels. In this role, you’ll bridge global strategy with local execution, partnering with regional teams to drive demand, generate leads, and improve marketing effectiveness across the full customer pathway. You’ll work across paid digital, web, CRM and events to deliver coordinated multichannel campaigns. This is a hands-on, collaborative role focused on campaign delivery, performance tracking, and continuous optimization.

Responsibilities may include the following and other duties may be assigned.

• Coordinate regional vendor partners (digital agencies, media buyers, print vendors, and event providers) to ensure seamless activation across paid media, CRM, and offline channels.

• Tasked with establishing clear lines of communication and collaboration with external agencies and vendors to support project execution and delivery.

• Project managing multiple campaigns simultaneously, coordinating with cross-functional teams, and meeting deadlines.

• Support customer pathway execution by ensuring stakeholder clarity (e.g., lead routing, HCP engagement, follow-up) across all touchpoints; digital and offline.

• Enable CRM and MarTech platform adoption to drive demand generation, lead management, and campaign performance tracking.

• Coach regional teams on channel selection, execution best practices, campaign setup, tool usage, and operational workflows.

• Track and report campaign performance across digital and offline channels, synthesize insights, and provide optimization recommendations.

• Manage tagging, tracking, and attribution mechanisms in partnership with analytics and web/digital ops teams to capture impact across touchpoints.

• Document and share regional insights and learnings with global marketing and communications teams to improve content, targeting, and channel mix.

• Ensure adherence to global governance while supporting regional customization and agility in execution.

• Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively.

Must Have: Minimum Requirements

• Bachelor’s degree

• Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Nice to Have

• Degree in marketing, communications, business, or related field.

• 5-8 years of experience managing integrated marketing campaigns, including both digital and offline channels.

• Hands-on paid media experience (search, display, social), CRM, and offline tactics (direct mail, print, events, etc.).

• Experience managing and optimizing campaigns across platforms such as LinkedIn, Google Ads (PPC and Display), YouTube and Facebook Ads.

• Demonstrated ability to communicate effectively, with proven experience liaising with external agencies and vendors to ensure seamless collaboration and delivery.

• In-depth understanding and interpretation of paid social media analytics and key performance metrics to drive data-driven decisions and optimize campaigns.

• Proficiency in analytics tools like Google Analytics, Adobe Analytics, or similar analytics platforms to track and report on campaign performance.

• Strong project management and cross-functional collaboration skills.

• Global or regional marketing experience in a matrixed organization is a plus.

• Healthcare or regulated industry experience is preferred.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing