Brand Strategy Lead - Obesity

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

The Brand Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for driving overall brand growth, market share and profitability as well as supporting the development and execution of the marketing strategies to promote brand in alignment to NNI and therapy area objectives.

 

Relationships

Reports to the Integrated TA Strategy Lead. Collaborates closely with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.

 

Essential Functions

• Brand Objectives and Strategy: Defines the overarching brand objectives and consumer activation / experience strategy including prioritization of patient needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts
• Brand Management: Develop brand persona, messaging and concepts inclusive of the positioning and core campaign development to drive market share and revenue growth
• Market Research: Conduct market research and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies
• Unified Brand Voice: Develop and articulate a unified brand voice and messaging strategy that resonates across customer groups and segments. Ensure consistency in brand messaging across all marketing channels and touchpoints
• Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
• Performance Tracking: Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement
• Budget Management: Manage the brand level marketing budget. Ensure effective allocation of resources

 

Physical Requirements

Hybrid Policy: 3 days in office, 2 days remote.

Approximately 20-30% overnight travel.

 

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred
• 12+ years of experience including progressive