Manager, Channel Strategy - Kids & Family- The Orchard

<h2><strong>About The Orchard</strong></h2> <p></p> <p>The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</p> <p>The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.</p> <p>We are seeking a motivated, forward-thinking and dynamic US-based YouTube channel strategist for kids and family content. This position reports to the VP, Content Strategy &amp; Business Development for the Magic Star team (The Orchard’s kids and family division) and will have a dotted line reporting relationship with the Senior Director, Channel Strategy. This role will act as the dedicated manager for The Orchard’s roster of kids and family-themed YouTube Channel partners. The ideal candidate is relationship-driven with a creative and analytical mind, and the ability to work proactively and autonomously. The role requires working across multiple time zones based on business needs, supporting global partners and internal teams.</p> <h2><strong>What You'll Do</strong></h2> <ul> <li>Office- first role, in office 4 days a week.</li> <li>Manage and oversee an assigned portfolio of global and multi-language kids and family YouTube channels partnered in The Orchard’s YouTube multi-channel network.</li> <li>Deliver ongoing, hands-on channel support, including programming, optimization, channel analysis, monthly reporting, content and video strategy, marketing support, and troubleshooting of partner issues across assigned kids/family YouTube channels.</li> <li>Conduct detailed channel and video audits, recommending and implementing actionable improvements, with a specific lens to Made for Kids-designated content.</li> <li>Track, analyze, and report on channel and children’s category performance using metrics such as CPM, viewership trends, and subscriber demographics.</li> <li>Execute strategic post-launch channel initiatives—covering marketing, optimization, and growth activities—to drive maximum reach, user retention, revenue, and overall client satisfaction within a high-touch service model.</li> <li>Provide exceptional support for MCN clients and internal teams (Magic Star, Relationship Managers, Rights Management, Operations, etc.) to ensure video-r