Sr. Brand Manager, Amazing Grass

We’re More Than a Greens Company, We’re a Movement. For over 3 generations we’ve organically grown and harvested the most nutrient-dense greens on Earth. Today, we authentically craft our greens with the highest quality plant-based superfoods curated from around the world in partnership with farmers who are committed to the same sustainable practices. As the category leader, Amazing Grass sells and distributes a broad range of plant-based nutritional products though premium retailers such as Whole Foods, Sprouts, Costco, Target and Amazon.

 

 

We are hiring a Senior Brand Manager to lead Amazing Grass:

The Senior Brand Manager is a strategic and hands‑on leader responsible for driving growth of the Amazing Grass portfolio through business management, innovation, integrated marketing, and retailer‑specific activation. You will own the brand’s business performance, leads cross‑functional initiatives, and ensure excellence in execution across all consumer and customer touchpoints.

 

How you will make an impact as the Senior Brand Manager:

Brand & Business Leadership

• Lead long‑range brand strategy, inclusive of positioning, channel strategy, portfolio roles, pricing, and innovation roadmap.
• Own business performance management, including monthly state‑of‑business reviews, forecasting, financial analysis, and P&L inputs.
• Monitor category, consumer, customer, and competitive trends to inform strategic decisions and identify growth opportunities.

Integrated Marketing & Consumer Activation

• Develop annual brand plans and omnichannel marketing programs that drive awareness, penetration, and loyalty.
• Lead consumer communications across paid, owned, and earned channels (digital, social, influencers, retail media, PR, CRM, sampling, partnerships).
• Champion consumer insights—ensuring the voice of the consumer is embedded into strategies, creative development, product briefs, and brand experiences.

Innovation & Commercialization

• Drive end‑to‑end new product development: idea generation, concept development, business case creation, product/pack development, testing, and launch execution.
• Lead cross‑functional teams (R&D, Supply Chain, Sales, Finance) to ensure on‑time, on‑budget delivery of innovation initiatives.
• Develop full commercialization plans including go‑to‑market strategy, customer sell‑in materials, digital and retail activation, and launch performance tracking.

Customer & Retail Marketing

• Collaborate with Sales to build and execute customer-specific marketing plans aligned to retailer expectations and shopper insights.
• Lead in-store activation programs, retail media planning, co‑marketing initiatives, merchandising solutions, coupon programs, and promotional strategy.
• Develop compelling customer presentations: category reviews, brand updates, new item pitches, and JBP support.

Analytics & Performance Measurement

• Leverage syndicated data (Nielsen/IRI/Spins), retail media platforms, and digital analytics to identify insights, measure program effectiveness, and drive decision‑making.
• Build fact-based selling stories and post‑program analyses to optimize spend and guide future plans.

Team Leadership & Cross‑Functional Collaboration

• Manage, coach, and develop direct reports (e.g., Associate/Coordinator), fostering a high‑performance, values-driven culture.
• Serve as a connector across Marketing, Sales, Finance, Supply Chain, and Senior Leadership to align priorities and ensure executional excellence.
• Model a player/coach mindset—willing to roll up sleeves while developing talent and elevating team capabilities.

 

 

Education & Experience

• Bachelor’s degree required; MBA strongly preferred.
• 7 or more years of experience in Brand Management or related CPG Marketing role.
• Strong business acumen with experience managing P&L drivers, forecasting, and financial modeling.
• Proven track record building and growing bran