Digital Content Specialist

Department:

12812 Advocate Aurora Health Corporate - CXandDigital: Digital Strategy

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

40

Schedule Details/Additional Information:

This is a hybrid role offering remote work opportunity with some travel required for occasional in-person team meetings. This is a remote, work from home position. Remote work is currently only approved for residents living in the following states:  AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Pay Range

$30.15 - $45.25

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Major Responsibilities:

• Serve as digital content expert while partnering closely with the Digital Experience team

• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts

• Implement the enterprise-wide health and wellness content strategy

• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division

• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels

• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs

• Assist with large website migrations, including auditing and optimizing existing content and creating new content.

• Edit webpages in content management system

Licensure, Registration, and/or Certification Required:

• None Required.

Education Required:

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Public Relations or related field.

Experience Required:

• Typically requires 2 years of experience in Public Affairs, Public Relations, Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

Knowledge, Skills & Abilities Required:

• Strong written and oral communications
• Deadline oriented, ability to handle multiple tasks and complete work accurately and within a short timeframe
• Strategic thinking
• Problem-solving skills
• Ability to work independently
• Results oriented
• Willingness to be flexible within work hours; Occasional attendance at evening or weekend work-related activities

Physical Requirements and Working Conditions:

• This position requires travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance