Marketing Automation Manager

The role

We are looking for a Marketing Automation Specialist to join our Marketing team. This role will be responsible for managing and enhancing our marketing automation platform, measuring marketing performance, and maintaining data flow across our marketing systems.

The ideal candidate will think logically to solve challenges, proactively identify areas for improvement, and support marketing team members with technical capabilities for marketing automation and campaign execution. The Marketing Automation specialist will be considered the in-house expert and authority on our marketing automation platform.

Marketing Automation, Systems, Infrastructure

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Support essential marketing operations initiatives in Hubspot and Zoho CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Email marketing development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.Manage and implement the technical aspects of our other key marketing systems (Drift, Google Analytics, PowerBI, Zapier) to help generate, distribute, and report on leads.
• Set up any new system integrations when required and maintain existing marketing systems.

Data Management

• Across the different marketing systems, constantly be aware of any inconsistencies and data issues, and work proactively to address them.
• Ensure correct data flow between the marketing systems (mainly Hubspot) and ZohoCRM.
• Regularly monitor data flow, audit accuracy and secure business continuity of marketing systems.

Providing assistance to the marketing team

• Provide support and operations expertise to marketing team members, as well as to other stakeholders when it comes to understanding what information we have, how to use it, and where to find it.
• Be our in-house marketing automation expert and use your expertise to create lists, workflows, integrations, contact settings, and forms when the marketing team needs help to set up promotional campaigns.

What we offer:

• Regular performance-based compensation reviews;
• 100% paid 20 business vacation days;
• 100% paid 10 sick leave days;
• Flexible hours;
• Remote work;
• Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
• Reimbursement of co-working space;
• Reimbursement of professional development courses;
• Service years recognition financial reward;
• Parental leave support.

Requirements

Desired Skills and Experience:

• Previous working experience in a marketing automation role for a minimum of 3 years, preferably within a B2B company.
• Outstanding problem solving skills and a data-driven approach to marketing.
• Hands-on experience with CRM and marketing automation systems. Strong working knowledge of Hubspot, ZohoCRM, Zapier; PowerBI, Google Analytics, and Drift will be an added advantage.
• Excellent organisational and project management skills.
• Meticulous attention to detail – this is a job for someone who knows the impact of a small change and checks their work thoroughly.
• Ability to multitask in a fast-paced environment.
• Desire to work cross-functionally and collaboratively.
• HubSpot is a must tool to be used on the recent position.
• Ability to work with lists and data in Microsoft Excel and Google Sheets.