Manager, Digital Strategy, Planning & Execution
WPP MediaAbout the role
<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p> </p> <p><strong>Role Summary and Impact</strong></p> <p> </p> <p>We are seeking a Biddable Planning Manager who thrives in a hands-on, single contributor role to collaborate with local clients as part of the central digital team (regional team). This role is critical in planning, executing, and landing digital campaigns in-market, ensuring they align with both regional strategies and local market needs.</p> <p>As a key driver of success, the Biddable Manager will take end-to-end ownership of digital deployment—from conceptualization and planning to activation, monitoring, and optimization—while deriving insights from executed campaigns and delivering actionable reporting. This is a pivotal role that requires close collaboration with local market teams and offshore implementation partners to ensure seamless execution and measurable impact.</p> <p>The role reports to the Regional Cluster Leads and works closely with cross-functional teams, including strategists, planners, data analysts, activation specialists, and creative teams. While this position does not have direct reports, it demands strong leadership in managing discussions with clients and stakeholders on digital strategies.</p> <h3>Key Responsibilities</h3> <h5>Execution-Focused Strategy & Planning</h5> <ul> <li>Take direct ownership of biddable media strategies (e.g., Programmatic [Video, Display, etc.], Paid Social [TikTok, Meta, etc.], and SEM) aligned with overall marketing and business goals.</li> <li>Translate brand growth plans and advertising briefs into actionable media plans by supporting the Cluster Lead in developing localized digital strategies.</li> <li>Ensure all plans are actionable and executable at the local market level, adhering to best practices, guidelines, and sufficiency standards.</li> <li>Collaborate with internal stakeholders (
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