Growth Marketing Lead

About OsmindOsmind is a public benefit corporation advancing psychiatry through technology, services, and real-world evidence to bring innovative mental health treatments to patients in need. Osmind’s psychiatry-tailored software and services, used by leading psychiatry practices across the U.S., help improve patient outcomes while driving practice success. Osmind's network of over 1000 clinics comprises the country's largest network of interventional psychiatry practices. Simultaneously, Osmind's clinic network, point-of-care software, and real-world data support life sciences companies in developing and scaling access to cutting-edge treatments.
The Opportunity
Transformational impactMental healthcare is at a historic inflection point. New treatments offer hope for treatment-resistant depression, PTSD, and more. We've built the largest network of forward-thinking psychiatry practices with infrastructure clinicians trust for their most critical workflows. Now we have the opportunity to scale growth and help usher in the new era of psychiatry.
Strategic ownershipYou'll own pipeline generation strategy and execution across all products—from setting quarterly targets with Finance to optimizing daily ad spend. You'll start as a senior individual contributor executing hands-on, with a clear path to leading a team as you prove impact and the business scales. You'll have real autonomy: budget authority, direct partnership with executive leadership on growth strategy, and influence on company direction. We have strong brand recognition and foundations in place, but there's so much to build!
High-performing team with modern toolsYou'll join a mission-driven growth team that moves fast because the work matters. We operate with low ego and high trust: everyone owns outcomes, shares learnings openly, and debates ideas but commits fully. You'll have access to modern tools like Unify, AirOps, Semrush, Webflow, ChiliPiper, HubSpot, Claude, Lovable, Gong, and more.
Remote-friendly with strong team connectionWe come together periodically for off-sites, but day-to-day, you'll have the flexibility to work where you're most productive while staying closely connected to a collaborative team. Headquarters is in San Francisco if you're in the area!
What You'll DoYou'll own pipeline generation across all products, building and operating the growth engine that drives practice acquisition. You'll use data to find leverage points and make ROI-informed decisions—optimizing paid channels, converting inbound traffic, launching targeted outbound, and scaling expansion programs. Some weeks that means analyzing channel economics and building forecasting models. Other weeks it means testing new creative in Google Ads, partnering with RevOps to optimize automation flows, or working with Sales to build outbound sequences. You'll leverage AI tools to move faster and your full-stack skills to ship without dependencies.
Your success will be measured in pipeline generated, CAC efficiency, and improved conversion rates.

Strategic Growth Ownership

• Own pipeline generation strategy across all products; set quarterly targets and drive execution to meet growth goals
• Partner with Finance and RevOps to build forecasting models, define KPIs, and make ROI-informed investment decisions across channels
• Identify growth leverage points and champion cross-functional improvements with Customers, Product, Sales, and Revenue Operations
• Translate performance data into clear strategic priorities and resource allocation

Performance Marketing & Experimentation

• Own paid acquisition strategy and execution
• Design and execute structured growth experiments with clear success metrics and ROI frameworks
• Build and optimize landing pages, lifecycle flows, and end-to-end funnels including for the sales-assisted motion
• Build analytics infrastructure and reporting: attribution models, funnel dashboards, conversion tracking
• Test new channels, creative, and tactics to improve CAC and conversion rates; achieve pipeline targets

Outbound Motion Development

• Build scalable account-based outbound systems for mid-market practices; define signal-based triggers and account prioritization strategy
• Own account intelligence strategy: leverage AI to enrich target accounts with insights that enable messaging personalization and sales preparation
• Design multi-touch sequences and nurture programs that lead with education, establish trust, and support relationship-based sales cycles
• Continuously improve targeting, messaging, cadences, and engagement timing through experimentation
• Partner with Marketing to leverage CMO and Clinical Advisory Board thought leadership, executive content, and VIP events
• Partner with Sales on handoff processes to convert re