Senior Strategist - Marketing Analytics

Job Summary
Play a critical role in transforming our analytics capabilities, with a focus on developing and leading marketing performance optimization, privacy-centric measurement, and digital data analytics.
 

Essential Functions

• Own and lead the development, design and governance of the digital data layer and ensure accurate and scalable data capture across web and app platforms while serving as the subject matter expert in partnership with IT and external vendor partners.
• Translate marketing and business goals into technical tracking requirements and ensure successful deployment with technology partners
•     Build and maintain complex data workspaces, dashboards and visualizations that align KPIs, consumer journeys and campaign performance
   

Physical Requirements
Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.
 

Education, Experience and Certifications
Bachelor’s degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Masters preferred. 5+ years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization. Generally, requires the ability to work with tight deadlines and manage multiple projects at once.

Deep understanding of marketing technologies and data analysis techniques, statistical analysis and modeling and visualization tools

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

Annual Base Pay: $96,824-145,288

Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance

Benefits and more
 

Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program
 

Patient Population Served
Demonstrates knowledge of the principles of growth and development and demonstrates the skills and competency appropriate to the ages, culture, developmental stages, and special needs of the patient population served.
 

Protected Health Information
• Will limit access to protected health information (PHI) to the information reasonably necessary to do the job.
• Will share information only on a need to know basis for work purposes.
• Access to verbal, written and electronic PHI for this job has been determined based on job level and job responsibility within the organization. Computerized access to PHI for this job has been determined as described above and is controlled via user ID and password.
 

Atrium Health is one of the nation’s leading healthcare organizations, connecting patients with on-demand care, world-class specialists and the region’s largest primary care network. A recognized leader in healthcare delivery, quality and innovation, our foundation rests on providing clinically excellent and compassionate care.

We’ve been serving our community since 1940, when we opened our doors as Charlotte Memorial Hospital. Since then, our network has grown to include more than 40 hospitals and 900 care locations ranging from doctors’ offices to behavioral health centers to nursing homes.