Campaign Manager, Customer Upsell

Redefine the future of customer experiences. One conversation at a time.

We’re changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.

Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.

If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place. 

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The Customer Upsell Marketing Manager will be responsible for leading Nextiva’s mid-market account-based marketing (ABM) efforts and drive upsell and cross-sell opportunities within our customer base. In this role, you will be responsible for developing and executing targeted marketing campaigns and initiatives to maximize revenue growth and customer lifetime value (CLV) across key accounts. The ideal candidate has a deep understanding of ABM principles, B2B SaaS marketing, and a proven track record of driving successful upsell and cross-sell programs.

Responsibilities: 

• Develop and execute comprehensive marketing strategies to identify and engage high-value accounts, to drive upsell and cross-sell opportunities.
• Collaborate with the product marketing team to create compelling mid-funnel messages and touchpoints, to increase funnel velocity and conversions.
• Build customer target lists and personas, using multiple data sources and sales and marketing tools to build clusters and identify and target new contacts.
• Collaborate closely with customer account managers to identify key accounts, understand their business needs, and develop personalized marketing plans and initiatives.
• Leverage customer data, insights, to deliver hyper-targeted messaging, content, and campaigns. 
• Implement marketing automation workflows, personalized nurture tracks, and targeted advertising campaigns to engage decision-makers and influencers within target accounts.
• Monitor and analyze key performance metrics, including account engagement, pipeline growth, upsell/cross-sell conversion rates, and revenue impact, to measure the effectiveness of initiatives and optimize strategies.
• Drive in product messages, including product notifications, promos, upsell / cross-sell messages, events and company news.

Requirements: 

• 8+ years experience driving up-sell and cross-sell programs from conception through implementation. Preferably in enterprise B2B SaaS.
• Strong, demonstrable experience creating and executing marketing campaigns and programs that drive customer engagement. 
• Experience analyzing multiple data sources to tell a compelling, market driven story
• Go-getter with the mindset to take ownership and drive results. 
• Strong internal communication and cross-functional coordination skills.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Compensation, Rewards & Benefits:

The salary or hourly wage offered by Nextiva to external candidates considers a wide range of factors, including but not li