Director, K-12 Engagement and Reach

Director, K-12 Engagement and Reach  

College Board, Engagement and Reach   

Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).  

Type: This is a full-time position. 

About the Team  

College Board’s Engagement and Reach team is organized by audience, and is comprised of the Engagement and Reach: Professionals team and the Engagement and Reach: Students and Families team and. These teams build, execute, and optimize multi-channel campaigns to meet our audiences where they are and drive forward our organizational priorities. We’ve built a reputation for our attention to detail, focus on audience experience, and data-driven approach to delivering the right message at the right time to the audiences we serve.   

About the Opportunity   

College Board’s mission is to ensure all students have access to post-secondary opportunities. As Director, K-12 Engagement and Reach, you’ll help fulfill this mission by expanding the reach of our programs – including Advanced Placement and the SAT Suite of Assessments. You’ll lead strategic campaigns to both engage small districts and support large-scale, cross-functional state plans. This role is uniquely collaborative, requiring close partner with colleagues in State and District Partnerships, Global Policy & External Relations, and Engagement and Reach. 

In this role you will:  

Develop and execute multi-channel campaigns to engage small and rural districts and expand the reach of Advanced Placement courses and the SAT Suite of Assessments (60%) 

• Build a deep understanding of the unique needs of small and rural districts across the country 

• Explore and test new forms of digital engagement to reach small districts  

• Create tailored content, including customer success stories, that reflects the needs of different types of districts and schools, building examples of use cases for these audiences 

• In partnership with State and District Partnerships, maximize opportunities for lead generation at national and local in-person events 

• Extend our virtual event strategy to reach more educators, and develop a comprehensive follow up experience 

• Monitor and optimize campaign performance 

Raise market awareness of new course offerings including Career Kickstart (20%)  

• Create campaigns to reach new district-and-school level decision makers and influencers  

• Ensure processes for interest generation and collection are standardized across new course launches 

• Develop resources for lead follow up, including templated emails 

 Lead campaigns to achieve specific state objectives for the SAT Suite of Assessments (20%)  

• In partnership with a cross-functional group of colleagues, establish a standard “playbook” for development and execution of EaR campaigns in support of specific state objectives 

• Work across multiple states; understand the state landscape and modify plans accordingly 

• Set clear KPIs for each campaign; monitor and optimize campaign performance 

• Report on learnings with key stakeholders 

About You  

You have:  

• Preferred B2B and K12 industry experience