Director of Marketing

What We Offer 

• The initial compensation for this position ranges from $152,556.74 to $187,625.55 annually.   
• Salary is dependent on commensurate experience above the minimum qualifications for the role and internal equity considerations. 
• The salary may also vary if you reside in a different location than the location posted.   

Benefits We Offer   

• Benefits eligibility starts on day ONE!   
• We Offer Comprehensive Medical, Dental & Vision benefits, Voluntary Life Insurance, Flex Spending, Health Savings Account, EAP, and more!    
• Employer Paid Long-Term Disability & Basic Life Insurance 
• 401K Employer Match up to 3.5% 
• Competitive Time Off Plans (may vary by employment status) 
• Employee engagement and advocacy opportunities to advance our justice, equity, diversity, and inclusion agenda across our Agency and throughout the communities we serve. 

Who We Are 

Pacific Clinics is California's largest community-based nonprofit provider of behavioral and mental health services and support. Our team of more than 2,000 employees speak 22 languages and are dedicated to offering hope and unlocking the full potential of individuals and families through culturally responsive, trauma-informed, research-based services for individuals and families from birth to older adults. 

Who We Serve 

Pacific Clinics serves children, transitional age youth, families, adults, and older adults. We offer a full range of mental and behavioral health services, foster care and social services, housing, continuing adult education and early childhood education programs to Medi-Cal eligible individuals and families throughout Alameda, Contra Costa, Fresno, Kings, Los Angeles, Madera, Orange, Placer, Riverside, Sacramento, San Bernardino, San Francisco, Santa Clara, Solano, Stanislaus, Stockton, Tulare and Ventura Counties.  

JOB SUMMARY

Schedule: Monday through Friday from 9am to 5pm.

As a member of the Communications Team, the Marketing Director reports to the Chief Communications Officer and will partner to establish a robust marketing function. In this role, the Marketing Director works closely with the Communications Director and collaborates with the communications team, internal Program Directors/Managers and external partners to develop and execute strategic marketing campaigns that effectively carry out the mission and goals of elevating awareness, engagement and participation in Pacific Clinics emerging and statewide programs for the communities we serve.

RESPONSIBILITIES AND DUTIES

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that support Pacific Clinics emerging and statewide programs, Head Start and other revenue-generating functions statewide. 

• Team Oversight: Oversee the Marketing Manager and their activities, providing guidance and support to ensure successful execution of marketing initiatives. 

• Brand Messaging: Ensure consistent and compelling brand messaging across all marketing channels and materials.

• KPI Development: Develop, set, and monitor key performance indicators (KPIs) to measure the success of marketing campaigns and refinement of engagement strategies. 

• Marketing Budget: Collaborate with Chief Communications Officer to develop and oversee and optimize the annual marketing budget. 

• Engagement Marketing Strategy: Develop messaging journeys that align with program relationship objectives and benefit the engagement experience through email marketing campaigns, social/paid media, and SMS to nurture leads and further engage with existing program participants. 

• Marketing Campaign Development and Execution: Strategize and oversee development and execution of marketing campaigns that support service and program initiatives.

• Social Media Strategy: Collaborate with internal stakeholders and external contractors to develop and implement a cohesive social media strategy ensuring consistent and engaging content across social platforms.

• SMS Strategy: Develop a new SMS/MMS text messaging strategy.

• Content Capture: Identify and support processes and strategy for capturing relevant data and levera