Senior Product Manager - AI Products

In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.

About Us:

Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base.

Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe. 

Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businesses—including iconic names like Coca-Cola and MTV. 

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.

About The Role:

Imagine a world where anyone, from a first-time creator to a seasoned e-commerce seller, can bring unique product ideas to life in minutes, where AI helps them design, personalize, and launch their vision without technical barriers. That’s the future we’re building!

E-commerce itself is on the brink of a massive transformation: moving away from static search-driven shopping experiences toward agentic platforms, where AI agents anticipate needs, create designs, and deliver hyper-personalized shopping journeys.

As a Senior Product Manager, you will play a pivotal role in shaping this future by building the infrastructure, services, and AI capabilities that power this next wave of e-commerce.

You’ll dive deep into discovery, run experiments, and validate ideas with real users before scaling them. By combining data, empathy, and creativity, you’ll ensure our AI products don’t just sound exciting but also solve meaningful problems and deliver measurable impact.

This is a role for a discovery-driven leader who thrives at the intersection of technology and customer experience, with the curiosity to ask “what if?” and the discipline to prove “what works.”

Your Daily Tasks Will Entail:

Product Discovery & Validation

• Lead customer interviews, usability tests, and surveys to uncover real needs and opportunities.

• Run A/B testing, prototypes, and rapid experiments to validate assumptions and derisk product bets.

• Partner with data science and UX research to blend qualitative insights with quantitative evidence.

• Continuously refine problem statements and solution hypotheses based on user feedback and test results.

Product Strategy & Roadmap

• Develop and own the GenAI product vision and roadmap, grounded in validated customer insights.

• Spot and proactively drive opportunities where AI can elevate design, personalization, recommendations, and operations.

Product Development & Execution

• Translate discovery findings into product requirements, user stories, and acceptance criteria.

• Work closely with data scientists, engineers and designers to bring AI-powered features from concept to launch.

• Ensure outcomes are tied to clear customer and business value, not just outputs.

Cross-functional Collaboration

• Align with other cross-functional teams, marketing, and design on product positioning and GTM.

• Communicate discovery learnings, product direction, and experiment results with executives and stakeholders.

Performance & Optimization

• Define and track success metrics to measure AI product adoption, impact, and ROI.

• Drive continuous iteration and optimization through data-driven insights and customer feedback loops.

Your Qualifications:

• 6+ years of product management experience, including 3+ years in AI/ML or discovery-heavy product development.

• Proven success in running customer discovery programs, A/B testing, and iterative experiments.