Specified Construction Marketing Communications Sr. Specialist

Job Description:

Specified Construction Marketing Communications Sr. Specialist

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

In this role you will be responsible for creating engaging and educational content tailored for U.S. and Canada architects, construction contractors, and product installers. You will design and activate webinars, digital on-demand courses, resources for live presentations, print and digital assets, and experiential event displays that focus on industry trends, product solutions, and application best practices. You will also manage two marketing strategies, including the customer education pillar and architect persona marketing program.

This role is part of the Building Protection Solutions team which focuses on delivering specified construction solutions for fire protection, air and vapor barrier, and insulation moisture barrier in the industrial and commercial construction segments. You will have the opportunity to collaborate with sales leaders, marketing experts, and engineers to ensure deliverables align with business goals, exceed target audience needs, and effectively use marketing technology resources. Your expertise will help elevate our presence in the marketplace and directly impact our team’s ability to build relationships and drive business growth.

Here you will make an impact by:

• Planning and implementing the annual program to activate customer education tactics.
• Enhancing and adding to the current customer education digital resource library for webinars, digital on-demand courses, and live presentation PowerPoints, to ensure presenters have sharp, engaging, and easy-to-use assets tailored for priority topics and target audiences.
• Applying project management, writing, storyboarding, and directing skills to create product application videos.
• Creating a set of engaging and interactive tradeshow booth displays that increase awareness, consideration, and buy-in for target audiences.

• Creating marketing and sales enablement materials for the architect persona.
• Managing tailored presence on 3M website for architects and 3rd party platforms where architects create project plans.
• Driving engagement with architects through tradeshow, association, paid media, customer education, and organic media tactics.
• Harnessing graphic design skills to create a variety of digital and print assets.
• Ensuring all assets meet 3M brand and ADA compliance standards while meeting legal requirements for highly regulated product solutions.
• Proactively gathering input needed, facilitating asset review, and creatively designing customer-centric assets to create accurate, relevant and timely deliverables.

Your Skills and Expertise 

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree in Business, Marketing, Marketing Communications, Graphic Design, Construction Management, or Architecture (completed and verified prior to start).
• Three (3) years of experience in marketing communications, that includes content strategy, content development, customer education, technical writing, and/or the use of graphic design skills to develop content, in a private, public, government or military environment.

Additional qualifications that could help you succeed even further in this role include:

• MBA or advanced degree
• Five (5) years of experience in marketing, that includes content strategy, customer education, technical writing, and/or the use of graphic design skills to develop content in a private, public, government or military environment.
• Understanding of construction industry, including markets, target audiences, regulatory/building codes, and construction product application, and/or specified construction product solutions.
• Software proficiency in graphic design tools and ability to ensure all assets meet 3M ADA compliance standards.
• Strong communication and interpersonal skills, the ability to work in a complex and matrixed global organization, the ability to work independently and as part of a team, and a proficiency in marketing software and Microsoft Offi