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Senior Social Media Specialist - xstocks

Kraken
United States, United StatesRemotefull_timeVerifiedPosted 4 Jun 2026
💰 $166,800/yr($83,400/yr$166,800/yr)

About the role

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

 

The team

xStocks is building the ecosystem for tokenized equities, bringing global stock markets onchain and expanding access to financial assets for anyone, anywhere.

 

We're looking for a Social Media Manager to own xStocks' global presence. This is primarily a B2B role — building xStocks' brand credibility, shaping its narrative, and making it the definitive voice for tokenized equities across exchanges, DeFi protocols, chains, and institutional partners. The other side of the role is community; engaging and growing the base of users and holders who believe in what xStocks is building.

 

If you're plugged into crypto and financial markets, know how to speak to both industry insiders and everyday investors, move proactively rather than reactively, and thrive in fast-moving environments, this is your seat.

 

The opportunity

  • Own xStocks' social presence across X and Linkedin as primary channels, building credibility and visibility with partners, exchanges, DeFi protocols, and institutional audiences

  • Build and run automations and systems that keep xStocks reactive to market events (quarterly earnings, macro moves, DeFi developments) so the brand is always part of the conversation at the right moment

  • Drive proactive, end-to-end partnership content; from pre-launch planning through execution, building co-marketing programs that help partners succeed alongside xStocks and keep them invested in the RWA narrative

  • Develop sustainable, sequenced content strategies that extend campaign life and maximize impact across the full product roadmap

  • Turn complex topics — tokenized equities, onchain markets, DeFi mechanics — into content that is clear, compelling, and shareable for both crypto-native and institutional audiences

  • Lead social go-to-market for product and partner launches, owning the full process from idea through execution

  • Build and manage a high-signal community through campaigns, participation loops, and conversations that drive real engagement and retention

  • Own your performance metrics with a focus on outcomes and business impact, not vanity metrics

     

Skills you should HODL

  • 5+ years in social media and community management, with a strong background in finance, fintech, or crypto — B2B or institutional experience strongly preferred

  • Knowledge of building brand credibility in a B2B context; you understand how

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Company

Kraken

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