Director of Demand Generation

Overview

As the Director of Demand Generation, you will be responsible for developing and executing a fully integrated demand generation strategy that drives qualified pipeline, accelerates revenue, and maximizes marketing’s contribution to ARR growth. You will oversee demand generation, campaign strategy, and content marketing while partnering closely with prospect and SDR teams to ensure seamless execution from top-of-funnel engagement to revenue conversion.

 

This is a remote opportunity - must be US based 

 

At HR Acuity®, we empower our team to #BeBold—embracing innovation and new challenges. With the right tools, we help you #WorkSmarter, fostering collaboration so we can all be #BetterTogether. If you're excited about being part our growth story, we’d love to chat!

 

About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach  to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe.

 

This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture—and we expect the same from everyone who joins us.

 

At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading.

 

Click here to learn more about our values and benefits

 

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

The Opportunity

Key Responsibilities

• Own revenue-focused demand generation – develop and execute multi-channel demand generation strategies that directly impact prospect and customer growth, focusing on pipeline creation, acceleration, and conversion.
• Pipeline ownership – partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline, ensuring marketing consistently delivers on revenue contribution goals.
• Campaign and channel optimization – design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI. This position owns multi-channel marketing campaigns across digital, paid media, email, SEO/SEM, GEO and social media.
• Partner closely with sales, product, and customer success to ensure a unified go-to-market approach, consistent messaging, and effective lead to revenue processes.
• Lead content strategy that drives demand, builds category leadership and supports the buying journey.
• Own the website end-to-end including performance analytics, content strategy, and conversion optimization to fuel demand and acquisition.
• Partner closely with AEs and SDRs to drive accountability, process discipline, and performance to ensure consistent delivery of qualified opportunities that convert to revenue.
• Closely align with marketing operations and analytics, ensuring accurate attribution, lead scoring, campaign measurement and continuous optimization based on performance data.
• Manage, mentor, and inspire a high performing team while building a culture of continuous learning.

Qualifications

• Experience: 8+ years of managing B2B SaaS demand generation with direct pipeline accountability and a proven track record of exceeding targets
• In-depth experience and knowledge of inbound and outbound channels (digital, web, content, email, ABM, events) with experience leveraging intent data and AI/GEO strategies to accelerate results.
• Cross-functional alignment and stakeholder management: Proven ability to work with various cross-functional stakeholders to develop integrated programs that drive measurable outcomes
• Team Leadership: 5+ years building, inspiring, and leading high-performing teams in a fast-growing tech company with global pipeline accountability.
• Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimiza