Executive Director of Marketing and Communications

Job Profile:

Outreach and Marketing Manager 5

Job Family:

Outreach and Marketing

Time Type:

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and eleven (11) years of experience appropriate to the area of assignment/field including seven (7) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Develops, implements, and evaluates marketing strategy for the institution. Directs development and implementation of marketing operations ensuring consistent branding in support of institutional marketing goals.

Job Description:

Position Summary

The Executive Director of Marketing and Communications serves as the senior-most marketing leader for the W. P. Carey School of Business, the largest business school in the United States with numerous programs and specialties ranked Top 30 or higher by U.S. News & World Report. This role, which reports to the Dean, is responsible for setting and executing a comprehensive marketing and communications strategy that advances the school’s strategic objectives, including enrollment growth, brand elevation, and stakeholder engagement.

Leading a team of 20+ professionals, the Executive Director drives integrated marketing efforts across a complex portfolio of MBA, specialized master’s, and executive education programs. The role plays a critical part in positioning W. P. Carey competitively in a global marketplace while aligning marketing strategy with institutional priorities and long-term growth goals.

Salary Range: $158,700-$185,260 to commensurate with experience.

Job Functions and Duties

Strategic Marketing Leadership 

• Develop and execute an integrated, multi-channel marketing strategy aligned with school and university priorities.

• Lead brand positioning and differentiation in a competitive global business education market.

• Ensure alignment with enterprise-level brand, communications and marketing standards. 

• Utilize market research, analytics, and competitive intelligence to identify growth opportunities.

• Proactively identify and advance opportunities for the school to lead in the application of AI within marketing and communications, positioning W. P. Carey at the forefront of innovation in business education marketing.

• Integrate AI-driven marketing strategies and tools (e.g., predictive analytics, personalization, marketing automation, generative AI for content) to enhance awareness of our teaching, research and practice innovations among our stakeholders. 

• Forge partnerships with academic and administrative leadership to develop effective marketing strategies that achieve program objectives.

Enrollment Marketing & Program Support

• Proactively develop and execute marketing strategies that drive awareness, inquiry, and enrollment with a primary focus on graduate offerings (MBA programs and specialized master’s) and executive education.

• Collaborate with admissions and program teams to optimize the prospective student journey and conversion funnel.

• Leverage CRM systems and marketing automation/AI tools to support lead generation and nurturing.

• Navigate complex privacy landscapes while maintaining precision targeting and measurement through ethical zero-party and first-party data capture.

• Monitor campaign effectiveness and adjust strategies based on performance data and ROI using always-on, iterative testing methodology.

Brand Management & Communications 

• Ensure consistency of brand identity and messaging across all platforms and audiences.

• Lead internal and external communications, including media relations, public relations, and crisis communications.

• Oversee content strategy, including digital, social media, and thought leadership initiatives.

• Enhance institutional reputation through strategic storytelling and visibility efforts.

• Manage decentralized content creator networks and leverage so