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Job Category

Global Affairs

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Opportunity

We are seeking a highly motivated and experienced Director of Public Affairs to operationalize and drive our public affairs campaign program. Reporting directly to the Vice President of Public Affairs and Strategic Relations, this role is central to translating strategic priorities into integrated, results-driven campaigns that advance the company's policy objectives, support our sales teams, protect and grow our reputation, and expand its influence with policymakers, third-party stakeholders, and the public.

The ideal candidate brings deep experience executing sophisticated public affairs strategies—spanning strategic communications, earned and paid media, coalition building, and issues management. This is a high-impact, execution-focused leadership role for a person who thrives in a fast-moving environment and can seamlessly translate policy goals into compelling public narratives and tangible advocacy outcomes.

What You'll Actually Be Doing

Campaign Operations & Execution

• Oversee the end-to-end operationalization of the public affairs campaign program, from planning through performance measurement.

• Design, implement, and manage integrated public affairs campaigns spanning earned media, paid media, digital advocacy, and direct stakeholder engagement.

• Oversee the full lifecycle of campaign communications—planning, content production, channel execution, and reporting—ensuring tight coordination across functions and in collaboration with the Corporate Communications team.

• Build and manage project plans, timelines, budgets, and vendor relationships to keep campaigns on track and on strategy.

• Develop and maintain a campaign infrastructure that enables rapid response and long-term narrative building simultaneously.

Strategic Communications & Messaging

• Develop compelling, audience-specific messaging and narratives that advance the company's public policy priorities across diverse stakeholder groups.

• Quality-control a range of communications materials, including talking points, op-eds, fact sheets, policy briefs, digital content, and executive collateral.

• Partner with corporate communications to integrate public affairs narratives into broader company storytelling, particularly in earned media.

• Ensure media partnerships and paid media campaigns are directed toward priority policy issues.

Advocacy & Stakeholder Engagement

• Build and operationalize a grasstops employee advocacy program, coordinating with government affairs teams to activate internal champions.

• Represent the company at relevant events, conferences, and stakeholder forums to advance policy relationships and organizational visibility.

• Work with the Federal Affairs team to grow participation and engagement in the political action committee. 

Issues Management & Reputational Risk

• Anticipate emerging policy, political, and reputational risks, and proactively develop rapid response and scenario planning frameworks.

• Lead crisis and issues communications planning, serving as a key cross-functional coordinator when challenges arise.

• Monitor legislative, regulatory, and political developments to assess impact on company operations and public positioning.

• Collaborate with Legal, Policy, Product, and Executive Communications teams to ensure consistent, defensible messaging during sensitive periods.