Sr. Analyst, Web Strategy Analytics

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

The Marketing Performance and Digital Analytics team is responsible for leading the digital strategy and online and on-device experiences for prospects interested in learning more about our product and services, wanting to manage their services online or gain support through self-serve capabilities. The Marketing Analytics team is looking for a Senior Analyst who can provide digital analysis, insights, and performance reporting for Comcast Business digital properties. The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, possessing heavy experience with web analytics, and a proven track record of shaping digital strategy with data.

Job Description

Sr. Analyst, Web Strategy Analytics will be responsible for using data and analytics to drive an improved online experience for customers and accelerate adoption of digital self-service portals. This role will work closely with cross-functional teams and technologies to effectively plan, implement, and analyze online data into insights that drive business growth and improve the overall customer experience. The ideal candidate will possess extensive experience, knowledge and expertise in their field, typically managing their own work priorities. They are a proactive self-starter, capable of working effectively as an individual contributor. 

Responsibilities: 

• Data Strategist: Work with cross-functional teams to develop analytics requirements, measurement plans, impact analyses, and dashboards to support each new feature for the overall product roadmap. Build reporting that will enable the broader team to understand the customer journey and path to conversion. 

• Data Architect: Optimize the implementation and maintenance of online and offline digital analytics and sales technologies. Ensure proper tagging and reporting of digital data to drive high-quality, accurate business decisions. 

• Data Explorer: Utilize various data visualization tools and analysis techniques to effectively understand every stage of the customer journey, including: 

• Awareness and marketing channel optimization 

• Understanding site behavior and engagement 

• Consideration, lead generation, and lead nurturing 

• Conversion analyses and online purchase 

• E-Commerce and offline systems reconciliation 

• Data Champion: Using digital data, provide actionable insights and recommendations that demonstrate bottom-line value to senior leadership and other internal stakeholders. Develop business cases to support acting on these insights and recommendations. Lead key analytics initiatives with minimal oversight by leadership team. Develop reputation as trusted analytics expert within the broader team. 

• Data Steward: Support standard reports at weekly, monthly, quarterly or other cadences.  Build superior dashboards, models, and forecasts to support business planning or other initiatives.  Partner with the cross-functional team to optimize and improve existing processes.  Monitor and maintain data quality and integrity. 

• Consistent exercise of independent judgment and discretion i