Senior Manager, Product & Customer Lifecycle Marketing

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

We are seeking a customer-obsessed, data-driven Senior Manager of Product & Customer Lifecycle Marketing to own feature launches, adoption campaigns, and lifecycle initiatives that drive engagement and revenue. This is an individual contributor role, ideal for someone who can flex between strategic positioning and hands-on execution. 

You will define audience targeting, build adoption journeys, recommend pricing and offers, and work cross-functionally to ensure product rollouts resonate with customers and deliver ROI.

What you’ll do & how you’ll make your mark.

GTM Execution: 

• Define audience, value, and channels for each launch, using a teaser → launch → adoption framework. 

• Ensure messaging resonates across hobbyist, small businesses and enterprise audiences. 

• Develop sales enablement, FAQs and customer-facing education materials. 

Lifecycle Campaigns: 

• Design and execute personalized, multi-channel campaigns (email, in-product, onsite, customer support) to drive onboarding, upsell and retention. 

• Build contextual adoption tactics inside the product (tooltips, walkthroughs, modal prompts) 

• Conduct robust champion vs. Challenger AB testing to measure incremental impact and learnings 

Segmentation & Data: 

• Use 1st- and 3rd-party data to refine customer segmentation and personalize campaigns. 

• Identify at-risk segments and surface upsell/cross-sell opportunities. 

Pricing & Offers: 

• Partner with Product, Finance, and eComm to recommend optimized pricing, packaging and offers. 

• Test adoption vs. monetization trade-offs to maximize ROI. 

Cross-Functional Collaboration: 

• Work closely with Acquisition, eCommerce/Web, and Product Managers to ensure launches are integrated across channels. 

• Align rollout timing with acquisition pushes, PR, and seasonal campaigns. 

Revenue Impact: 

• Monitor cross-sell revenue, attachment rates, and renewal uplift. 

• Report on adoption KPIs, ROI of campaigns, and success rates of offers. 

Measurement: Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS and lifetime value. 

Who you are & what you’ll need to succeed

• 6–8 years of experience in Product Marketing, Lifecycle Marketing or Growth Marketing. 

• Proven ability to launch products/features and drive adoption at scale. 

• Hands-on experience using data to refine segmentation, offers and personalization. 

• Strong collaboration skills across Product, Web/eCommerce and Acquisition teams. 

• Analytical mindset with ability to connect campaign performance to ROI. 

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the b