Market Researcher

In a new era of AI powered platforms, Research + Insights (R+I) is transforming how we support Microsoft’s consumer product portfolio, including Xbox, Microsoft 365, Windows, Microsoft Edge, and Copilot. We are building inhouse research capabilities and streamlined workflows that reduce delivery cycles, elevate quality, and bring researchers closer to the business questions that matter. This shift accelerates momentum for commercial products by reshaping research execution through AI tools, research agents, and modern methods that increase speed, precision, and strategic impact. The Market Researcher for AI powered research will help expand our internal execution model, applying cutting edge AI and automation to enhance insight generation across consumer solutions. This role enables R+I teams to focus less on vendor management and more on analysis, interpretation, storytelling, and decision influence. Together, we are building the future of R+I — scaling internal capability, deepening research craft, and operating a hybrid research portfolio where AI automation and strategic human insight work hand in hand to guide Microsoft’s consumer innovation. 

Lead AI Enabled Research Execution:

• Run end to end research using AI powered platforms to accelerate questionnaire design, sampling, quota management, analysis, and reporting. 
• Identify opportunities to streamline workflows, reduce cycle time, and elevate quality through automation.

Deliver Strategic Insights at Speed:

• Translate research signals into clear, compelling narratives that influence product, marketing, and business decisions.
• Guide teams through rapid cycle research, enabling closer proximity to the problem space and stronger interpretation of insights.

Operate a Hybrid Research Model:

• Determine when to use AI powered platforms and when to engage vendors. 
• Manage and optimize a balanced portfolio that maximizes speed, quality, and impact.

Partner Across Teams:

• Collaborate with research managers, data scientists, marketers, and product leaders to ensure insight alignment and business relevance.
• Act as an ambassador for modern research tools and methods, helping drive adoption and behavior change across the org.

Contribute to Strategic Vision: 

• Support R+I’s long term capability building strategy focused on agility, depth, IP protection, and the next generation of research talent.

Required:

• 2+ years experience in data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 1+ year(s) experience in data science, research, marketing or business-related roles

Preferred: 

• 3+ years of experience in market research, insights, analytics, or similar fields.
• Foundational skills in both qualitative and quantitative methods.
• Experience conducting end to end research, from problem framing to insight delivery.
• Demonstrated ability to communicate complex insights in clear, compelling narratives.
• Ability to navigate ambiguous, fast moving environments with a growth mindset.
• Familiarity with segmentation, pricing, usage & attitudes, concept testing, and rapid cycle research.
• Experience working in house within a large, matrixed organization.
• Demonstrated ability to lead change, drive adoption of new methods, or introduce new research capabilities.

Who You Are (Mindset & Behaviors) 

• Agile & Experimental: energized by testing new approaches and learning fast.
• AI Optimistic: excited about the role AI plays in modernizing research workflows.
• Strategic + Scrappy: comfortable moving between big picture framing and hands on execution.
• Collaborative Influencer: skilled at driving alignment across cross functional teams.
• Storyteller: passionate about transforming data into insights that move decisions.

Market Research IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations