Director, Campaigns and Integrated Marketing

Uniphore is the global leader in Conversational Automation. Every day, billions of conversations take place across industries — customer service, sales, HR, education and more. Whether they are human to human, human to machine or machine to machine, conversations are at the heart of everything we do, and the new currency of the enterprise.
At Uniphore, we believe companies that best understand and act on those conversations will win. We have built the most comprehensive and powerful conversational automation platform that combines conversational AI, workflow automation, and RPA (Robotic Process Automation) with a business user-friendly-UX (User Experience) in a single integrated platform to transform and democratize customer experiences across industries.
Uniphore is looking for a Director, Campaigns and Integrated Marketing to lead the team responsible for designing, planning, and executing our global campaigns and integrated marketing programs. Candidates should have a proven track record in developing and managing campaigns and programs that drove awareness and pipeline generation at scale globally. The ideal candidate is an expert at campaign development and execution, is highly analytical, and is a strong people manager and an individual contributor. You are highly collaborative and are excited by the challenge of rolling up your sleeves and working cross-functionally at a fast-paced, hypergrowth company. Reporting to our VP of Growth and Demand Generation, this is a high-visibility, high-impact role where you will partner closely with Sales and other Marketing teams to drive awareness, demand, pipeline, and revenue. The position is based in our Palo Alto, CA office.

Responsibilities

• Collaborate with Marketing and Sales leadership to establish priorities, goals and targets. Develop strategic and tactical plans to deliver on those targets.
• Lead the team responsible for the planning, design, and execution of integrated global campaigns and programs to drive awareness, customer acquisition, and pipeline growth.
• Partner with Product Marketing to identify campaign objectives, themes, target audiences and messaging. Define the types of assets needed for the different stages of the buyer’s journey and work with product marketers to create the right set of assets for each campaign.
• Coordinate the creation and execution of global campaign plans across Digital Marketing, Social Media, Web, Field Marketing, Partner Marketing, SDRs, and PR and AR teams.
• Define and execute email marketing programs, webinars, and nurture programs that drive engagement, conversion and funnel velocity.
• Build and orchestrate ABM programs that successfully engage prospects in target segments and accounts, and progress them effectively through the buyer’s journey across acquisition, acceleration, and expansion.
• Work with internal resources and agencies to define compelling campaign creative that aligns with campaign themes and brand guidelines, with a keen eye for quality and results.
• Own metrics and reporting for all campaigns including lead generation, pipeline contribution, revenue contribution, and awareness metrics. Actively monitor and analyze campaign effectiveness. Continually optimize creative, messaging, calls-to-action and the marketing mix.
• Establish repeatable processes, templates and best practices for integrated campaign development, with a focus on simplicity, efficiency and effectiveness.
• Ensure alignment across corporate marketing functions and geo marketing teams on campaign plans, objectives, messaging and assets. Work closely with geo teams to make sure campaigns are truly global and work in all the key regions.
• Grow prospect database of addressable leads and work with Marketing Operations to ensure database hygiene.
• Lead, motivate, and mentor a team of high-performing, data-driven marketers.

Requirements/Qualifications

• 10+ years of relevant Marketing experience, primarily in B2B tech.
• Demonstrated success creating and executing global, multi-channel, multi-audience integrated campaigns and programs that drove awareness, lead generation and differentiation.
• Proven ability to understand what motivates customers and translate into stories / messages / content/ campaigns that hit relevant customer pain points and generate breakthrough results.
• Prior experience designing and executing ABM programs focusing on target verticals.
• Big picture thinking, and meticulous attention to detail – ability to quickly understand business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.
• Strong background in database marketing, lists segmentation, and content marketing.
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and