Lead Product Marketing

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  El Segundo, CA or Dallas, TX

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

Position Summary:

Our Consumer Base Marketing team is looking for an individual who is passionate about building and executing unique and creative consumer-facing marketing programs. In this role, you will be responsible for developing, executing, and analyzing innovative direct marketing campaigns aimed at stimulating upgrades, driving gross adds, and reducing churn within our wireless customer base. 

The ideal candidate will have direct marketing experience that includes customer segmentation, project management, and reporting in email, sms, direct mail, and/or paid media channels. You will work closely with internal and agency partners to build and execute marketing journeys, including A/B test plans to optimize your marketing campaigns.  You should be organized, decisive, detail-oriented and feel comfortable in a collaborative and fast-paced environment. 

You will use your excellent communication skills to effectively present your work across internal teams, adapting your presentation and level of detail to match your audience.  

Key Responsibilities: 

• Campaign Development and Execution: 

• Design and implement comprehensive marketing campaigns to stimulate upgrades, gross adds, and broadband adoption within the current wireless customer base. 

• Develop strategies to reduce customer churn with relevant customer communications. 

• Collaborate with creative teams to produce compelling content and promotional materials that resonate with target audiences. 

• Customer Trend Analysis and Strategy: 

• Identify trends within the existing customer base to apply to targeted marketing efforts. 

• Proactively seek out data from internal resources to optimize your campaigns. 

• Develop and refine customer segmentation strategies to tailor marketing efforts effectively. 

• Performance Tracking and Optimization: 

• Monitor and analyze campaign performance metrics to assess effectiveness and ROI. 

• Utilize data-driven insights to optimize campaigns and improve outcomes. 

• Prepare and present reports on campaign performance to stakeholders. 

Key Skills:  

• Ability to generate marketing ideas and insights from multiple data sources 

• Lead the on-time delivery of integrated marketing campaigns across internal teams and agencies 

• Experience in email, sms, paid media, and/or digital channels 

• Cross-team relationship building (analytics, retail, online, call center) 

• Interest in building new direct marketing channels to meet customers where they are 

• Strong presentation skills 

• A positive & proactive approach with a bias toward action 

Qualifications: 

• 5+ years relevant experience (Marketing, Digital, Agency) 

• Experience with campaign management and partnership with marketing agencies 

• Experience managing initiatives for consumer facing channels 

• Demonstrated ability to problem-solve 

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship