Sr. Manager, Global Brand Analytics

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

Primary Responsibilities:

 

• Measurement of Global Brand Growth Initiatives
  • Develop and implement robust measurement frameworks to assess the performance of brand growth initiatives (Coach 10X, One Coach).
  • Collaborate with workstream leaders to measure specific actions taken within each initiative.
  • Develop playbook for growth initiative measurement that can be leveraged globally
• Global Insights, Actions, and Business Impact
  • Create and operationalize measurement frameworks to contextualize business performance and drive actions cross-functionally (4 P’s, ABO, Marketing Effectiveness Framework)
  • Analyze data to inform business strategy, uncover opportunities for business growth, and communicate recommendations at all levels of the organization
  • Implement frameworks globally in partnership with local leadership
• Global Consumer Target-Setting (Consumer Pipeline Model)
  • North America - own consumer pipeline model, forecasting, actualizing, and reporting on performance in partnership with cross-functional business teams
  • Lead the roll-out and operationalization of the global consumer pipeline model across all regions. Partner with local teams on best practices for rollout and adoption of the model and targets.
  • Partner closely with Finance on target-setting and adoption

 

The accomplished individual will possess

• 6+ years of relevant experience (analytics, finance)
• Solid understanding of marketing concepts, principles, and practices
• Experience working with Google Analytics, and proficiency with data visualization tools such as Tableau, DOMO etc.
• Capable of analyzing data and providing actionable recommendations 
• Mastery of the following analytical tools: modeling and reporting in Excel and SQL
• Proficiency in Microsoft Office Suite
• Strong organizational, communication, and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy

 

 

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our C