Director, Social Media

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Role Summary:

Versant Sports is hiring a Director of Social who will lead a core group within our growing team of digital content experts on the Sports digital team. This role will be responsible for building and leading the social media strategy and execution across Versant Sports, which includes topline strategy and KPIs, day to day content creation and planning, social media creative and distribution cross-platform. The ideal candidate has a deep knowledge of social media and user behavior and a strong track record in content strategy, social content creation (including video, statics etc), social platform expertise, creativity and attention to detail. This role will focus on Versant’s sports portfolio, including but not limited to golf and Golf Channel, NASCAR, Premier League, basketball and volleyball. Experience in branded content creation and distribution for social platforms is also required.

This leader should also have experience leading a team of social media editors and video  content creators, preferably in a sports-focused setting.

Responsibilities:

• Responsible for the multi-platform social media strategy of the Versant sports portfolio, including but not limited to Golf Channel, NASCAR, Premier League, WNBA basketball and LOVB volleyball.
• Manage a team of social media editors, producers to optimize and distribute Sports editorial content across all channels, with focus on strategic decisions about how content is programmed ie: referral links vs. native video vs. engagement posts.
• Analyze metrics across channels in order to build growth-oriented KPIs for each platform while identifying and executing strategies to fuel audience growth and engagement
• Maintain a deep understanding of the larger sports calendar and oversee real-time coverage of tentpole events across brands.
• Work hand-in-hand with our leaders of Content, Editorial and Video Production to build a social video program for Sports that meets KPIs across platforms. The ability to identify what is performing and pivot teams creatively and on programming to reach goals is a must.
• Work directly with legal teams, visual clearances teams to ensure all social content is cleared for use and meets legal standards and guidelines
• Lead creative vision for social media graphics, video templates across all platforms that feels cohesive and representative of the respective Sports brands.
• Strategize and execute community management across all platforms
• Operate as the key liaison between the Sports brands and partners at social networks – stay informed on algorithm changes, address product changes or concerns, and relay information into actionable strategies for Sports
• Develop and mentor junior talent, fostering a creative and collaborative team culture.
• Maintain voice and content standards across multiple platforms and brands.
• Manage branded content efforts in concert with Sales, leading the ideation and execution of social sales campaigns
• Partner with internal teams such as marketing, sales,